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    Haley Katsman

    Vice President, Global Strategic Accounts, Highspot

    As a seasoned Go-To-Market leader, Haley Katsman brings a wealth of experience in building and scaling high-performance teams across Sales, Strategy, Operations, Enablement, and Analytics. She serves as Vice President of Global Strategic Accounts at Highspot and leads the teams driving strategy, revenue growth, and customer experience. Having served as VP of Revenue Strategy, Operations and Enablement at Highspot for 10+ years, Haley specializes in guiding companies through systematic change management, resulting in increased productivity and profitability. Her expertise lies in GTM architecture, driving key GTM initiatives, and advising customers on how to drive behavior change within their customer-facing teams and with buyers, resulting in increased productivity and revenue growth.

    Posts by Haley Katsman

    12 articles by this author

    How AI Unlocks a Competitive Advantage in Increasing GTM Performance
    How AI Unlocks a Competitive Advantage in Increasing GTM Performance
    AI bridges the need for increased performance and productivity. Learn how it creates a competitive advantage for your sales and revenue teams.
    4 min read
    How RevOps and Enablement Alignment Maximizes Business Growth
    How RevOps and Enablement Alignment Maximizes Business Growth
    Enablement and RevOps must work together to ensure they’re driving toward their organization’s goals. Find out how aligning these functions can boost growth.
    5 min read
    Pushing Sales Productivity: A Sales Enablement Strategy That Does More With Less
    Pushing Sales Productivity: A Sales Enablement Strategy That Does More With Less
    Uncover the secret to amplified sales productivity! Explore a dynamic sales enablement strategy designed to maximize outcomes.
    4 min read
    The Intersection of Culture and Sales Performance
    The Intersection of Culture and Sales Performance
    Discover how to get the most from your teams, including the five ways you can create a culture that drives sales performance.
    6 min read
    How to Bolster Your Sales Talent Pipeline
    How to Bolster Your Sales Talent Pipeline
    See how instituting a formal sales development program empowers the next generation of leaders and secures sales success at scale.
    4 min read
    5 Steps to Managing Company Culture in a Time of Crisis
    5 Steps to Managing Company Culture in a Time of Crisis
    Leaders need to take a deep look at how to integrate culture into daily decisions and operations. Here are five ways to get started.
    6 min read
    What Business Enablement Is — and Why You Need It
    What Business Enablement Is — and Why You Need It
    In this guide, we’ll show how to create effective business enablement programs that streamline tech ops to deliver real impact.
    7 min read
    How to Build the Guidance That Turns Strategy into Action
    How to Build the Guidance That Turns Strategy into Action
    With these six foundational questions, you'll ensure that every sales play resonates with your internal audience and drives positive business outcomes.
    4 min read
    At the Crossroads of Customer Privacy and Personalization
    At the Crossroads of Customer Privacy and Personalization
    Successfully done, data and automation should support — not drive — personalization efforts. Read on for pitfalls and best practices of using data in sales.
    4 min read
    Make Your Sales Training a Big Success
    Make Your Sales Training a Big Success
    Salespeople can’t sell effectively unless they learn effectively. Learn how to set them up for success with modern sales training and technology.
    4 min read
    Successful Sales Communication Strategy in 6 Steps
    Successful Sales Communication Strategy in 6 Steps
    Quality is key when creating an effective sales communication strategy for your teams. These best practices will teach you all about the strategy.
    11 min read
    Advice for Women Getting Started in Sales
    Advice for Women Getting Started in Sales
    Here are our recommendations on how to get started in sales. We provide the ultimate guide for women to learn how to advocate for themselves and lead meetings.
    6 min read

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