Liz Tassey

VP, Product Marketing, Highspot

Liz Tassey is a strategic, data-driven marketer known for creativity & storytelling, roll-up-the-sleeves collaboration, and getting it done amidst complexity. She has 20+ years of experience in technology marketing, ranging from large-scale enterprises like Microsoft to high-growth IPO companies like Qualtrics to innovative startups like BlueOcean AI and Highspot.

Posts by Liz Tassey

3 articles by this author

Tips for a Successful Marketing and Sales Enablement Partnership
Tips for a Successful Marketing and Sales Enablement Partnership
These four tips will help you create a successful marketing and sales enablement partnership, strengthening alignment between all GTM teams.
4 min read
7 Steps to Achieving Sales and Marketing Alignment
7 Steps to Achieving Sales and Marketing Alignment
Sales and marketing alignment is critical to both seller and marketers' success. With these 7 key best practices, you’ll be on your way to winning together.
11 min read
7 Sales Enablement Best Practices to Level Up Sales Success
7 Sales Enablement Best Practices to Level Up Sales Success
With these 7 sales enablement best practices, you’ll have the tools to build a more cohesive and efficient sales team.
11 min read

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