Lucas Welch
, Highspot
Lucas Welch is a communications and marketing leader with a strong background in the technology sector. He is the Vice President of Corporate Marketing at Highspot, a leading sales enablement platform. Lucas’s expertise encompasses developing and executing comprehensive communication strategies, enhancing brand awareness, and leading teams to achieve significant results. His strategic vision and leadership have been instrumental in scaling businesses and establishing strong market positions across various industries.
Posts by Lucas Welch
7 articles by this author
Who Needs Leads? 4 Ways Pipeline Marketing Drives Revenue
Learn how to align and bring together sales, marketing, enablement, and revenue operations to drive steady pipeline.
What is Revenue Enablement?
Businesses are now adopting revenue enablement to surpass revenue goals and maximize growth. Learn how it can help you deliver consistent customer experiences.
How to Create an Effective Sales and Marketing Plan
In this guide, we'll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling.
How to Align Your Sales Collateral with the Modern Buyer’s Journey
These sales collateral examples and best practices provide tips you need to engage buyers at the right time with the right content and close deals faster.
How to Navigate the New Selling Reality
Read about new Highspot features that improve sales performance, empower digital selling, and deliver an unmatched Salesforce experience.
Meet Seattle’s Next Generation of Tech
The Highspot team left the GeekWire Bash with three insights that illuminate the exciting future of Seattle’s technology landscape.
Highspot & Clari Integration for Efficient Revenue Operations
See how Highspot + Clari deliver a single workstream to empower marketing, sales enablement, sales operations, and sales performance management teams.
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