Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
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Aligning Sales and Marketing for Shared Success
Achieving sales and marketing alignment is often easier said than done. Find out why it matters and how to successfully align sales and marketing.
How Sales Teams Can Help with Content Marketing Campaigns
When marketers and sellers work together, great things happen. Take a look at the four ways a sales team can give your content marketing campaigns a boost.
Sales Training in the Age of the Modern Seller
Legacy methods of sales training don’t give modern reps what they need to succeed. Elevate your sales training with these best practices from Hootsuite.
3 Trends Transforming Sales and Marketing
With the TOPO Summit around the corner, we dove into three of today's — and tomorrow’s — hottest sales and marketing trends impacting the modern market.
6 Key Components of B2B Pipeline Generation
Maximize prospecting opportunities and deliver more qualified leads for your business with these 6 tried-and-true pipeline generation strategies.
Life Sciences Orgs Need Sales & Marketing Alignment
Recent survey findings reveal a clear opportunity to improve sales and marketing alignment in life sciences. Learn how to resolve the misalignment today.
How to Create Content That Fuels Revenue Growth
Creating content that provides value and generates leads to fuel revenue growth follows a methodical process with some key steps. Here’s how to get started.
4 Ways to Win a Buyer’s Heart
A strong sales engagement strategy is the key to winning a buyer's heart. Use this guide to build a strategy that resonates with buyers and sellers alike.
The Top 5 Strategies to Drive Sales Productivity
With these 5 steps, you'll have the building blocks you need to support sellers and continually discover new opportunities to optimize sales productivity.
New Year and New Opportunities to Provide Better Sales Onboarding
How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.
How to Define and Measure Sales Effectiveness
It can be difficult to assess your sales team's efforts. Follow this guide to define, measure, and improve sales effectiveness to help sales reps succeed.
How to Create Marketing Content That Sales Will Love
How can you ensure that your sales team will use your marketing content? Discover 5 tips to create content that your sales team will not only use, but love.
The Evolution of Sales Readiness—from Classroom to Training-in-Context
Discover how sales readiness has become a must-have for every sales organization's onboarding, sales communication, and sales training processes.
Guided Selling Best Practices to Close More Sales
With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.
4 Steps to Sales Pitches That Engage Your Buyers
A marketer shares 4 tips (and a sales pitch template!) to help you build pitches that your sales team will use. Are you following these best practices?
The Relationship Between Winning Sellers and Content
With these strategies, you'll learn how to effectively use core sales content to empower your sales reps with content management via sales enablement.
3 Reasons Why Sales Enablement Matters to Marketers
Sales enablement answers the questions that marketers have about content performance. See what life looks like for marketers empowered by sales enablement.
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organizations to discover the best practices for sales playbooks. Read about four key findings from the research.
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
Breakthrough Marketers Know Best: Why Highspot Took Home Two Awards
Learn why Highspot won two MarTech Breakthrough Awards for Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.
Account-Based Marketing in the Age of Authenticity
Find out why authenticity matters in account-based marketing and how to implement it in ABM strategies in this recap of the #FlipMyFunnel conference.
REEL Sales Enablement with Phill Sundal at DiscoverOrg
Phill Sundal of DiscoverOrg outlines the successes and failures he encountered as he worked to bring sales and marketing into alignment at his company.
REEL Sales Enablement with Jason Bailey at Fiserv
Jason Bailey shares advice on how to measure sales performance, choose the right sales enablement vendor, and drive 85% adoption as he did at Fiserv.
Why Content Personalization Is Not One-Size-Fits-All
Content personalization can be accomplished with a number of different approaches. Find out where you land on the "Sales Content Personalization Continuum."
Opportunities for AI in Your Sales Tech Stack
Sales AI can give your team the productivity boost it needs to succeed. Follow these 6 tips to begin using AI to streamline your sales processes.
The Secrets to Creating Winning Sellers
What are the traits that make up winning sellers? Let's take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
Four Steps to Successful Change Management
Stay competitive in the ever-changing sales landscape with effective change management. Follow these 4 key steps to execute change within your organization.
REEL Sales Enablement with Erin Osman at Dun & Bradstreet
Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.
Why Forced Learning is Ineffective for Sales
Choosing the wrong sales training methods can hinder sellers' success. Learn about the top training tactics to avoid — and discover six tips to try instead.
6 Tips to Tune-Up Your Sales Team’s Productivity
Sales productivity = profit. Follow these six steps to identify areas of improvement and opportunities to achieve greater productivity on your sales team.
REEL Sales Enablement Interview with Joe Andrews at InsideView
A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing successful sales enablement efforts at InsideView.
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalized responses to prospective buyers at a moment's notice with these five steps.
Looking to the Future: What’s Next for Medical Device Sellers and Marketers?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
Winning Over the Modern Buyer
Create a sales strategy to modernize your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges — and has the solution.
Successful Sales Communication Strategy in 6 Steps
Quality is key when creating an effective sales communication strategy for your teams. These best practices will teach you all about the strategy.
Digital Sales Transformation: 3 Key Areas for Success
Digital transformation is a hot topic in the world of B2B. It has become relevant in how sellers relate to customers. Here are 3 pieces of advice for success.
Customer Success Is a Sales Priority
Customer experience can make or break your brand. Follow these customer success best practices to overcome challenges in creating exemplary customer experiences
True Sales Readiness Brings Together Learning and Content
Sales readiness software provider MindTickle shares 4 steps to empowering sales reps through sales training, content, & knowledge they need to win deals.
9 Things All Viral Content Has In Common
What makes content go viral? There are many reasons but they all have some commonalities. Here are 9 things all viral content has in common.
Succeed in Sales When You’re Not a Natural Salesperson
A sales rep with an unconventional background shares tips on how to succeed. Read these stories to learn how to sell anything by leveraging life experiences.
Social Selling Made Simple with Highspot
See how the Highspot for Chrome Plugin simplifies sales via social media and reveals the value of social selling across LinkedIn, Twitter, and Facebook.
Advice for Women Getting Started in Sales
Here are our recommendations on how to get started in sales. We provide the ultimate guide for women to learn how to advocate for themselves and lead meetings.
Sales Coaching: 4 Best Practices from the World of Sports
Ensure that your sellers have the skills and resources they need to succeed with sales coaching. These 4 principles will guide you as you grow as a coach.
Social Prospecting: Getting Connected with the Modern Buyer
Unlock the power of social media to engage buyers and close more deals. Find out how with these tips to getting started with LinkedIn and Twitter outreach.
Infographic: What’s the ROI on SKO?
Are sales kickoffs worth the time and money? Find out and learn about what modern sales enablement teams are doing to drive greater value and ROI from SKO.
How to Boost Quota Performance by 11% (Hint: Stop Focusing on Quota Performance)
Learn about common obstacles preventing strong sales quota attainment and discover why businesses turn to sales enablement to overcome these challenges.
Peer-to-Peer Relationships: Inside Sales and Field Sales
See how peer-to-peer relationships within sales organizations can make a positive impact on modern sales cycles, and learn how to implement it yourself.
Explore blogs related to everything buyer engagement. From digital sales rooms to relationship-building techniques, Highspot’s got you covered.
Learn how to use Highspot like a pro. Take your sales enablement strategy to the next level with best practices on how to use Highspot.
Get the latest information on everything Highspot. From updates and awards, to press releases and breaking news, you can see it all here.
Explore all things sales and marketing management. From aligning go-to-market teams to product launches, Highspot has the content to propel your team further.
Get the inside scoop on everything about sales content management. Learn how to drive content adoption, properly govern content, and more.
Whether you’re a sales enablement pro or just getting started out, you will find everything you need to launch a successful sales enablement strategy.
Sales plays and playbooks are crucial for winning more deals. Explore blogs around playbook KPIs and goals, how to create and execute a sales play, and more.
Get ready to crush quota with Highspot’s insights, tips, and best practices on sales training, sales coaching, and sales onboarding.