Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
Items per page:
SKO: Planning and Prep for Success
Jumpstart the year with a successful sales kickoff that promotes alignment on the buyer's journey across sales and marketing. Here's how to SKO like a pro!
Customer Reviews Make or Break Your B2B Brand
We examined leading vendors' G2 Crowd reviews to learn what people value in B2B platforms and what sets them apart. Find out what we discovered.
Personas for Marketing and Sales Alignment
Buyer personas are essential for sales processes and communication. Learn to create effective personas that align sales and marketing teams with content.
Sales Communications Features Launch in the November Release
Learn about 2 Highspot features designed to help marketing and sales cut through the noise and share information, content — and content updates — with ease.
Looking Back at the CEB Sales and Marketing Summit 2017 — Finding Sales and Marketing Alignment
Review a recap of 2 CEB Sales & Marketing Summit sessions to learn why sales and marketing alignment is important and how to create effective partnerships.
Sales Force Productivity 2017 Recap
Catch up on the latest trends in sales producitvity and sales tech by reviewing this recap of highlights from the SMA Sales Force Productivity Conference.
Customer Obsession: Recap of Forrester B2B Marketing 2017
Review a recap of Forrester B2B Marketing 2017, which provided a new spin on the idea of "customer obsession" with a focus on technology and innovation.
Old School Meets New School — How Top-Performing Sales Organizations Onboard New Reps
Assess your organization’s onboarding programs with the State of Onboarding 2017 report from SiriusDecisions, which shares insights from top organizations.
How to Sell Smarter with AI for Sales Enablement
A snapshot of AI and its evolution from a trend-making concept to a core feature of any modern sales enablement platform.
Content: Your Ticket to High-Performing ABM
Today we're pleased to announce our new eBook, which shares practical tips on managing, customizing, sharing, and analyzing such content to support ABM.
Sales 3.0 — The Future of Sales Will Require Sales Enablement
Review these key takeaways and highlights from the Sales 3.0 conference for an idea of how sales enablement fits into the future of sales.
Resolve the Marketing and Sales Content Dispute
Discover how sales enablement can help you capitalize on the power of technology to transform your content engine and foster marketing and sales alignment.
Eyes on the Prize: How Sales Enablement is Transforming Sales Rep Experiences
Transform your reps with sales enablement software that automates, optimizes, & scales your lead generation efforts. Learn about how vital these tools are.
A Sales Enablement Game Plan for Marketers
Competitive marketers know every step they take impacts sales. As sales enablement becomes more vital, they are looking for a guide to create top-line impact.
Marketing and Sales: Connecting the Dots Between Perception and Reality
How sales and marketing leaders can identify differences between perception and reality, and use the results as a launchpad for revenue growth.
Defining Sales Enablement Roles and Responsibilities for Organizational Success
Develop an action plan to define sales enablement roles and responsibilities and map priorities to your company goals with this step-by-step walkthrough.
Connecting Your Sales Process to the Buyer’s Journey
Modern sales enablement platforms help reps connect their sales process to the buyer’s journey. These 5 steps show how to improve alignment between the two.
Make This Your Best Sales Kickoff Ever — 5 Areas of Focus
Set yourself up for sales success by putting together a plan that covers 5 critical areas to ensure that your reps have what they need to succeed after SKO.
Sales Enablement for Challenger Selling
How sales enablement is helping companies optimize their Challenger™ sales model and deliver superior results for their customers.
Sales Enablement for Inside Sales: Webinar Recap and First-Hand Perspective
Sales enablement technology and processes help inside sales reps make the most of every opportunity.
Transform Your Business with Sales Enablement
This Best Practices Guide showcases leading techniques for positioning and optimizing sales enablement investments. Learn more about high-level concepts.
Straight from SiriusDecisions: Best Practices for Increasing Sales Productivity
Get insights and proven approaches for increasing rep productivity with a sales asset management solution — review this new report from SiriusDecisions.
Managing Your Content: Sales Enablement as Editor-in-Chief
How high-performing companies position sales enablement as editor-in-chief to make content easier to find, consistent in quality, & better aligned with goals.
Want Your Sales Team to Crush Quota? Remove Information Overload
Burdening sales teams with content, tools, and internal processes can lower sales conversion rates. These tips show you how to simplify and optimize.
Put Your Sales Content to Work: Best Practices in Sales Enablement Volume 2
By leveraging the benefits of modern sales enablement technology, sales reps can work smarter & close deals more effectively with proper technology adoption.
From Content to Close: Removing Friction with Sales Enablement
Sales enablement helps reps boost conversions by streamlining processes. Here we will describe how these advances have made this effective workflow possible.
Sales Enablement for Marketers
Sales enablement is vital for any high-performing marketing team. Aligning with your sales team is what allows companies to improve content quality & more.
Sales Training Content Management with Highspot
Discover how Highspot helps reps outperform the competition with sales training content management options mapped to the unique demands of your business.
Highspot & InsideView: Aligning Sales and Marketing Has Never Been More Important
Sales and marketing alignment is more important now than ever. Read new research and learn best practices from a panel of sales and marketing experts.
A New Study Links Sales Enablement to Higher Conversion Rates
2016 survey of Sales Enablement practitioners found those with dedicated teams achieved a 20% increase in sales conversion rate.
Sales Content: What Winners Do Differently – Learnings from SiriusDecisions Summit
Top sales reps and B2B marketers use sales content more effectively than others. Here are some lessons learned from 2016 SiriusDecisions summit.
Best Practice: Content Mapping Made Easy
Content mapping is a simple process that helps you manage & organize your content. Here we help you create a content map & incorporate it into your strategy.
Five “Must Haves” to Ensure Your Sales Enablement Platform Gets Adopted
Here are five critical components you should consider when searching for a Sales Enablement platform to improve adoption.
Sales Enablement Pro Series: Tips for Embarking on a Successful Sales Enablement Rollout
Our Sales Enablement Pro Series aims to convey insights from sales enablement experts. Learn more from our interview with Ken Roden from Payscale.
Navigating a Noisy Sales Asset Management Market
SiriusDecions published a report that compares vendors in Sales Asset Management and calls out specific capabilities to look for when choosing a solution.
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organization can leverage sales enablement to turn content into revenue time and again.
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximize efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
Sales Enablement is a “Must Have” for Sales Content Management
Aberdeen Group conducted a study with 250+ end users in sales organizations to help understand how many other companies use sales enablement to boost revenue.
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
The CEB posted a blog highlighting 5 trends to help sales execs in 2016. Here, we've highlighted how sales enablement can is vital to these trends.
Five Key Sales Enablement Takeaways from 2015
As 2015 comes to an end, We outline the key takeaways from this year. As 30% of all organizations aim to utilize sales enablement in the next year.
Planning for Greater Sales Effectiveness in 2016
Review this handful of resources to learn more about sales enablement platforms and the critical steps to follow in sales enablement planning for next year.
Aberdeen Research Finds “Sales Enablement is a Must Have”
Aberdeen’s research shows that successful organizations have stunning performance advantages over other companies due to these Sales Enablement best practices.
A Modern Sales Portal for Faster Sales
Discover how a modern sales enablement platform can connect sellers to the most effective content and ensure it delivers the results you need.
The Challenger Model and Sales Enablement — Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
The Competitive Edge for Sales: Dedicated Sales Enablement
No matter the organization's size or industry, an effective strategy for sales success involves a dedicated sales enablement platform & team.
Sales Enablement Top 3 Myths
Ensure you have the right sales enablement tools and software to grow your business. We debunk sales enablement myths to help you make informed decisions.
Does Your Organization Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
7 Steps to Getting Started with Sales Enablement
Objective measurement through sales enablement analytics helps identify the root cause of sales & marketing misalignment, & gives teams the tools to improve.
Explore blogs related to everything buyer engagement. From digital sales rooms to relationship-building techniques, Highspot’s got you covered.
Learn how to use Highspot like a pro. Take your sales enablement strategy to the next level with best practices on how to use Highspot.
Get the latest information on everything Highspot. From updates and awards, to press releases and breaking news, you can see it all here.
Explore all things sales and marketing management. From aligning go-to-market teams to product launches, Highspot has the content to propel your team further.
Get the inside scoop on everything about sales content management. Learn how to drive content adoption, properly govern content, and more.
Whether you’re a sales enablement pro or just getting started out, you will find everything you need to launch a successful sales enablement strategy.
Sales plays and playbooks are crucial for winning more deals. Explore blogs around playbook KPIs and goals, how to create and execute a sales play, and more.
Get ready to crush quota with Highspot’s insights, tips, and best practices on sales training, sales coaching, and sales onboarding.