Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Guided selling: Understanding the B2B sales approach
A guided selling strategy supported by agentic AI allows sellers to provide personalized recommendations to buyers for best-fit products.
14 min read
How to create sales collateral that converts: A guide
By producing sales collateral with AI-powered enablement software, your sellers can more capably (and quickly) advance and close deals.
15 min read
SNAP selling: How to help overwhelmed B2B buyers
The SNAP selling methodology helps B2B sales teams guide ‘frazzled’ customers toward the ideal solution that fits their respective needs.
13 min read
Virtual selling: How to excel (and crush your quota)
Digital self-serve and remote selling are here to stay. Explore effective virtual selling tips, techniques, tools, and skills to satisfy today’s modern buyer.
10 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
12 min read
Consultative selling: Techniques to close more deals
Consultative selling requires B2B sales reps to use active listening so they can understand buyers' needs and propose best-fit solutions.
12 min read
20 sales skills that top-performing reps need today
Gaining the essential sales skills that help them identify, engage, and convert qualified leads empowers reps to sell with confidence.
14 min read
Proven Strategies of a Great Sales Manager
Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.
10 min read
Highspot integrates with Microsoft Copilot for Sales to drive GTM excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
Guide to 2026 sales kickoffs: Themes, agendas, and templates
Learn how to plan a future-ready sales kickoff in 2026, covering themes, agendas, AI readiness, and how to turn SKO momentum into year-long performance.
15 min read
30 essential sales performance metrics to monitor
Tracking sales metrics tied to your go-to-market teams' efficiency and productivity is how you continually elevate your GTM performance.
17 min read
Achieving sales excellence with agentic AI: A guide
Experienced and savvy enterprise sales professionals execute target account selling approaches with agentic AI solutions by their side.
11 min read
Sales Training Tips for a High-Performing Sales Team
Elevate your sales team’s performance with these sales training tips. Learn the key components and techniques of a sales training program.
9 min read
The GTM product launch strategy checklist for 2026
Planning, executing, and optimizing your B2B product launch strategy with an AI sales enablement platform ensures full GTM alignment.
14 min read
What effective sales management looks like in 2026
Frontline sales management and other senior sales leaders must give their teams AI tools that empower reps to confidently engage leads.
16 min read
Mutual action plan: How sellers keep deals on track
The question isn’t whether to onboard agentic AI for GTM teams. It’s how much scalable growth can be realized with the emergent tech.
11 min read
The Challenger sales methodology: Everything to know
Adopting the Challenger sales model gives reps the chance to teach buyers, tailor solutions for prospects, and take control of deals.
14 min read
Sandler sales methodology: A buyer-focused framework
The Sandler sales method is widely used by enterprise sales, as it helps sellers better establish trust and build rapport with buyers.
12 min read
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
Marketing enablement’s impact on B2B sales success
Learn why B2B marketing enablement differs from sales enablement and how the two approaches complement one another in modern GTM strategies.
8 min read
Sales Training Ideas All Successful Sales Teams Use
Discover proven sales training ideas to help your sales team master all essential skills and behaviors that help them win and succeed.
9 min read
Highspot Insights to Unlock Sales Productivity
Learn data-driven insights to help you accelerate the productivity of your sales teams and drive business results.
6 min read
How to increase your sales productivity: A framework
Leveraging AI-powered go-to-market technology that helps train and coach sellers is now essential to boosting reps’ sales productivity.
15 min read
How to build an effective sales training program
Learn how to build a high-impact, successful sales training program that helps your salespeople learn sales skills, excel on the job, and close deals faster.
9 min read