Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How to develop a strong sales communication strategy
An effective sales communication strategy starts with securing AI-powered go-to-market solutions that help reps sell smarter to buyers.
12 min read
True Sales Readiness Brings Together Learning and Content
Sales readiness software provider MindTickle shares 4 steps to empowering sales reps through sales training, content, & knowledge they need to win deals.
3 min read
Social Selling Made Simple with Highspot
See how the Highspot for Chrome Plugin simplifies sales via social media and reveals the value of social selling across LinkedIn, Twitter, and Facebook.
3 min read
Sales Communications Features Launch in the November Release
Learn about 2 Highspot features designed to help marketing and sales cut through the noise and share information, content — and content updates — with ease.
2 min read
Connecting Your Sales Process to the Buyer’s Journey
Modern sales enablement platforms help reps connect their sales process to the buyer’s journey. These 5 steps show how to improve alignment between the two.
9 min read
Sales training: How to equip B2B sellers in 2026
The best enterprise sales training strategies in 2026 blend instructor-led education with AI-powered seller enablement programs.
12 min read
Highspot & InsideView: Aligning Sales and Marketing Has Never Been More Important
Sales and marketing alignment is more important now than ever. Read new research and learn best practices from a panel of sales and marketing experts.
5 min read
Navigating a Noisy Sales Asset Management Market
SiriusDecions published a report that compares vendors in Sales Asset Management and calls out specific capabilities to look for when choosing a solution.
5 min read
2026 sales qualification framework for B2B GTM teams
The sales qualification process can now be streamlined and simplified for enterprise go-to-market organizations, thanks to agentic AI.
13 min read
Is Your Marketing Content Falling into a Black Hole?
See why you need a sales enablement solution to help your marketing and sales teams share, identify, and discover content that helps win deals.
3 min read
Playbooks for the Buyer Revolution
Changes in the modern buying process has led to the creation and proliferation of a new type of sales playbook. Learn what modern sales playbooks look like.
2 min read