How Live Training Enhances GTM Team Performance

In today’s fast-paced business environment, go-to-market (GTM) teams are under constant pressure to adapt to evolving customer expectations and dynamic market conditions. It can be daunting to keep sales, marketing, and customer success teams aligned while ensuring your team has the tools and knowledge to execute effectively. Outdated training methods and disjointed efforts often lead to disengaged learners, inefficiencies, and missed revenue opportunities.

Event-based learning addresses these challenges head-on, offering a transformative solution that empowers GTM teams to learn, adapt, and thrive in a competitive landscape. By combining real-time learning experiences with advanced technology, this innovative approach ensures your teams are equipped to meet goals, even in the most demanding environments.

What is Event-based Learning?

Event-based learning is an interactive, real-time learning format designed to support your GTM teams through in-person, virtual, or hybrid events. This approach goes beyond traditional training and development methods by offering dynamic, engaging sessions tailored to the needs of modern organizations.

Whether it’s a sales kickoff (SKO), product launch training, or team alignment session, live and hybrid training events empower you to foster collaboration, ensure consistent messaging, and drive skill development across teams. Incorporating tools that streamline event management and tracking provides a seamless experience to save administrators, instructors, and learners time.

The Benefits of Event-Based Learning for GTM Teams

Effective GTM execution relies heavily on alignment across sales, marketing, and customer success teams. Event-based learning is a powerful way to keep your teams aligned while providing timely training that adapts to your organization’s priorities. Key benefits include:

• Enhanced Alignment: Live event training ensures your teams receive the same information simultaneously, reducing the risk of miscommunication.
• Consistency in Messaging: Whether it’s a new product launch or a campaign rollout, this training approach ensures everyone speaks the same language, creating a unified brand experience for customers.
• Real-Time Skill Development: Teams can quickly acquire the skills to adapt to changing business goals and market demands.

Additionally, event-based learning creates an environment where team members can engage interactively, share insights, and build stronger connections—essential components for driving collaboration and long-term success.

Key Features of Live Training

Video Call Integration for Seamless GTM Enablement

Managing large-scale webinars and virtual events often involves juggling multiple platforms. As a GTM team, you may face inefficiencies in hosting and managing events, manual attendance tracking, and disjointed workflows that hinder productivity. These roadblocks are particularly noticeable during major initiatives like product launches or sales enablement sessions.

The Benefits of Video Call Integration for Live Training Events

• Streamlined Event Management: Direct integration with tools like Zoom lets you seamlessly host, track, and manage training webinars within Highspot. This eliminates the need to switch between platforms, saving time and reducing errors.
• Efficient Attendance Tracking: Automatic attendance tracking ensures accurate data collection without burdening administrators.
• Post-Event Engagement: Seamlessly importing session recordings provides your team instant access to revisit content, align strategies, and reinforce learning outcomes.

Video integration ensures your GTM team can focus on the content and strategy of their events rather than being bogged down by logistical challenges. It’s a game-changer for organizations seeking efficiency and scalability in their enablement efforts.

On-Demand Training Flexibility for Hybrid GTM Teams

Not everyone on your team can attend live training sessions, particularly in hybrid or globally distributed teams. Traditional methods of tracking training completion—such as manually marking attendance—are labor-intensive and prone to errors. Without a system to track on-demand learning, you risk leaving key team members out of critical training initiatives.

The Benefits of On-Demand Training & Coaching

• Automated Attendance for Recordings: Team members who watch session recordings can automatically receive credit, ensuring no one misses out on virtual learning.
• Increased Accessibility: On-demand access to training content supports your team’s diverse schedules and across different time zones, making learning more inclusive.
• Accurate Training Metrics: Automated systems provide you with precise insights into training engagement and completion rates, helping you refine and improve future sessions.

On-demand training fosters a culture of continuous learning, empowering your team members to access critical knowledge when and where they need it most. This flexibility ensures your GTM teams remain agile and prepared to tackle evolving challenges.

Attendance Tracking for Large-Scale Events

Manually tracking attendance can be a logistical nightmare for large-scale events like Sales Kickoffs (SKOs). Managing thousands of attendees across multiple sessions often results in errors, delays, and incomplete data, all of which can impact post-event analysis and planning.

The Benefits of Simplified Attendance Tracking:

• Self-Mark Attendance: Learners can quickly mark their attendance by scanning QR codes or responding to app notifications, reducing friction and eliminating manual processes.
• Time Savings for Admins: Automating attendance tracking frees your event organizers to focus on higher-priority tasks, such as strategic planning and execution.
• Improved Accuracy: Reliable attendance tracking ensures you collect precise data, enabling timely and informed decision-making.

Attendance tracking enhances your team’s live event training by allowing them to engage more fully without the distraction of cumbersome check-in processes. It also benefits your administrators by providing them with a more streamlined operation.

Unlock Your GTM Team’s Potential with Flexible Live Training

Highspot’s flexible, Event-based learning offers an innovative solution to the challenges faced by modern GTM teams. Integrating advanced tools like video call functionality, automated attendance tracking, and on-demand learning provides you with a scalable and efficient way to keep teams aligned, informed, and empowered.

These features simplify event management and ensure your teams adapt quickly to changing market conditions, driving consistent results. Whether you’re preparing for a product launch, aligning teams for a sales kickoff, or rolling out a new campaign, Event-based learning is the key to unlocking your team’s full potential.

Organizations that embrace these capabilities gain a competitive edge, ensuring your teams are always equipped to perform at the highest level. The future of GTM success lies in unifying all facets of enablement – including content, readiness, and the ability to drive strategic initiatives forward.