We’ve all seen the headlines. AI isn’t just emerging; it’s here and taking over nearly every aspect of our lives—and business. Smart leaders understand the impetus to integrate this transformative technology into all of their teams, processes, and systems. On top of that, they know AI has a particular power when it comes to sales: a whopping 97% of sales leaders understand that AI-powered tools can help their teams perform at the highest level.
AI also presents an incredible opportunity for sales leaders to bolster their enablement programs in one specific area: sales coaching. Your sales teams need information about successful and repeatable sales behaviors, best practices, and areas for improvement to apply them in the field. However, only 26% of sales professionals receive weekly, one-on-one coaching. In today’s age of doing more with fewer resources, AI is the only way to create a comprehensive, impactful coaching program.
How does it happen? Through better analytics, personalised programming, resource optimisation, and automation. By harnessing these critical components of a sales coaching program, AI is the ultimate to build and develop your sales teams through a culture of coaching that drives success.
AI Analyses Data for Impactful Insights
We don’t know what we don’t know. Your sellers can’t improve their behaviors without understanding what works—and what doesn’t. That’s where data creates impact. AI can aggregate and interpret massive amounts of data for actionable understanding. This comprehensive knowledge helps sellers drive success in the field. It can also identify areas of improvement. It’s quick, it’s fast, and it’s easy, offering rapid opportunities for continued growth.
AI Personalises Coaching for the Seller
The best coaching speaks to an individual’s specific needs, strengths, and weaknesses. No two people are the same, and a solid coaching program cannot be one-size-fits-all. Rather than relying on a cookie-cutter approach, AI coaching provides personalised programming tailored to each individual. By approaching their unique traits and needs, AI coaching helps sellers focus on their own skills and growth opportunities. As a result, your teams create repeatable, successful selling behaviors. This individualistic approach might offer granular, specific programs. Doing so drives better results at scale.
AI Optimises Resources to Focus Seller Time
As budgets tighten in a turbulent economy, and calendars become jam-packed with meetings, revenue-generating teams struggle to stretch the hours of their days. AI makes it possible for them to put their time toward actual revenue-generating activities. This technology takes care of the tedious, mundane tasks that clutter a seller’s time. It gives them more opportunities to engage with their customers and turn those engagements into deals and wins. We hire our teams for their skills; AI allows these professionals to put those skills to use.
AI Automates the Sales Process
AI takes the sales process to the next level. It automates a variety of processes and tasks so that humans don’t need to worry about them. This works across revenue-generating teams so those teams can build a better culture of coaching from top to bottom. Culture doesn’t only involve the sellers on the receiving end. It requires time, effort, and buy-in from revenue operations, sales enablement, and other revenue-generating teams that participate in and benefit from the overall results. A culture that focuses on consistency and professional growth starts with automation. More free time for your teams empowers them to focus on building that culture.
Tomorrow’s Sales Coaching Programs Start Today — With AI
It’s no secret that sales coaching programs help the organisations that employ them achieve their business goals. Built on a strong foundation, these programs see results, including 25-40% increased average deal size, sales activity, win rates, and new leads. Smart sales leaders know this to be true. Many, though, haven’t taken the next step. They haven’t implemented comprehensive improvements that only AI can deliver in their coaching programs. Now is the time to change that.
With the power of better data analysis and interpretation, personalised programming, resource optimisation, and automation that creates an improved culture of coaching, AI offers an unmissable opportunity for revenue-generating teams. Not only does AI-powered coaching offer growth for your sellers, but it also drives business results so you can see the investment in action.
