Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
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7 Reasons to Use a Mutual Action Plan in Sales
When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.
Master the Art of the Challenger Sales Methodology
Learn to teach, tailor, and take control of the sales conversation using our Challenger Sales Model guide. Includes roleplay exercises to master skills.
Is the Sandler Sales Methodology Right for Your Team?
Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
What is Sales Analytics? A Complete Guide
Sales analytics makes it easier for your team to make sense of the challenges of the sales process and find the best ways to overcome them. Learn more.
Marketing Enablement vs. Sales Enablement: The Necessary Interplay
Explore marketing enablement with Highspot's CMO, differentiating it from sales enablement. Learn AI's impact on shaping sales and marketing relationships.
Sales Training Ideas All Successful Sales Teams Use
Discover proven sales training ideas to help your sales team master all essential skills and behaviours that help them win and succeed.
How to Improve Sales Productivity and Close More Deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
How to Build an Effective Sales Training Programme
Learn how to build a high-impact, successful sales training program that helps your salespeople learn sales skills, excel on the job, and close deals faster.
Misaligned Sales and Marketing Teams – The Impact on Sales
Misalignment with marketing causes sales to struggle with being as effective as they could be and creates pressure for sales to optimise their performance.
The Impact of Misaligned Sales and Marketing Teams
Misalignment with sales causes marketing to struggle with driving content adoption, landing brand messaging and delivering a consistent customer experience.
Why Sales Enablement is Key in 2023
We spoke with Ben Purton and Laura Valerio about sales enablement best practices and how they've proven its value to secure a seat at the revenue table.
How to Structure Your Sales Enablement Team
How do you organise and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
The Ultimate Guide To a Successful Sales Kickoff In 2023
If you’re planning an SKO for 2023 we've compiled the key ingredients, tips and best practices you need to ensure success.
Earning the Next Challenge into Management
We sat down with three leaders to talk about their journey earning that next challenge into management at Highspot.
5 Marketing Trends You Can’t Ignore in 2023
It’s never been more important for businesses to be innovative to drive efficiency, retain customers and outperform competitors.
Scale Your Revenue Engine with Sales and Marketing Alignment in 2023
As we are kicking off 2023, leaders across the globe are looking to incorporate the latest trends and technologies as part of their overall GTM strategy.
6 Key Sales Trends to Watch Out for in 2023
2023 is forecasted to be a tough year, it’s time to revamp your sales strategy to keep your business on track and afloat.
Managing Your Sales Asset Management Solution: Best Practices for Post-Deployment Success
Get the most out of asset management by taking a look at the best practices of high-performing enterprises, as discovered by SiriusDecisions.
7 Sales Management Training Skills to Lead Top Teams
Being a sales manager isn't easy. The good news is, these 7 sales management training skills help managers coach their sales team to increase performance.
The Ultimate Guide to Sales Acceleration
How far and fast can you push your revenue engine? Let's put the pedal to the metal — it's time to accelerate your sales.
Avoid These Three Sales Performance Stumbles
There's no easy way to build and train a great sales team, but some missteps could become major problems, says expert Scott Edinger.
3 Ways to Improve Sales and Marketing Communication
Constant communication and collaboration across sales and marketing teams is the only way to boost bottom-line growth together.
5 Ways To Instantly Drive Sales And Marketing Alignment
Sales and marketing alignment is about breaking down silos and meeting revenue goals through shared strategies, metrics, and tools.
What is Sales Performance Management: Process, Metrics, & Tips
To truly maximise revenue, the sales team requires a sales performance management process that uses collaboration, analysis, and a proactive approach.
6 Steps for Creating an Effective Sales Enablement Plan
Sales enablement plans are used to improve sales teams’ win rates by providing them with the necessary onboarding, sales content, and business alignment.
Misalignment of Sales and Marketing Reduces Revenue According to New Report
The report identifies trends and issues impacting alignment between sales and marketing by looking at key confidence indicators and barriers to success.
Discover Highspot: Powering Impactful Buyer Engagement with AI-Driven Insights
Discover how Highspot's Engagement Genomics leverages AI to connect the content sellers use to the real-world outcomes they drive.
Successful Sales Communication Strategy in 6 Steps
Find out how to create an effective sales communication strategy. With these best practices, you'll have a framework for communicating with your sales team.
A Sales Leader’s Guide to Boosting Sales Performance in Any Economy
Find out how the strongest leaders enable their teams to overcome challenges and thrive in the ever-changing world of sales.
How to Boost Your Marketing ROI Right Now
New data reveals that marketing teams have a unique opportunity to rethink strategy, overcome old challenges, and achieve more with less.
Take Control of Your Content Management
Learn how to inject some healthy best practices and guidance into the process of managing and deploying content with the Strategic Enablement Framework.
3 Key Takeaways from SaaStr Europa 2022
There’s no better way to get back to live events than in the city of Barcelona. Read all about our 3 Key Takeaways from our 2 days at SaaStr Europa 2022.
What Are Sales Pipelines and How Do You Build One?
What are the steps to take a buyer from prospect to loyal customer? To maximise sales, analyse this journey through a sales pipeline.
What Is Content Engagement and How Do You Measure It?
Marketers, are you looking to improve your content engagement? Read on to learn how to increase and measure engagement with your content.
Measuring What Matters Most in Sales
Are you measuring the right things to determine if a healthy revenue pipeline is on the horizon? Get the latest research.
Your Ultimate Guide to Sales Leadership in 2022
Dig into the nuances of sales leadership and how to exercise the unique set of skills and competencies needed to become a great sales leader.
12 Examples of Smart Sales Goals to Guide Your Team
Setting effective goals is a must for any sales leader. Get all the information and examples you need to work through the process here.
5 Simple But Highly Effective Lead Nurturing Tactics
Find out how these 5 top tips for successful lead nurturing can increase your conversions and mitigate lead wastage.
Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance
Discover how the new integration – available now – enables sales reps to efficiently deliver personalised engagement at scale.
The Case for Governance: Retaining Confidence in the Integrity of Your Content
The consequences of outdated or inaccurate content can be serious. Find out the challenges and solutions for content governance.
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
The Key to Unlocking the Value of Your Sales Methodology
Investing in sales expertise works, but only if you take these steps to ensure your methodology is adopted and used.
Digital Transformation at Scale: How to Grow Your Business
Most high-growth companies will eventually reach a point where growth gets hard. In this series, learn how to face challenges head on.
6 Steps to Picking the Perfect Sales Model
In this guide, get the ultimate checklist for choosing and implementing the sales model that works best for your business.
Explore blogs related to everything buyer engagement. From digital sales rooms to relationship-building techniques, Highspot’s got you covered.
Learn how to use Highspot like a pro. Take your sales enablement strategy to the next level with best practices on how to use Highspot.
Get the latest information on everything Highspot. From updates and awards, to press releases and breaking news, you can see it all here.
Explore all things sales and marketing management. From aligning go-to-market teams to product launches, Highspot has the content to propel your team further.
Get the inside scoop on everything about sales content management. Learn how to drive content adoption, properly govern content, and more.
Whether you’re a sales enablement pro or just getting started out, you will find everything you need to launch a successful sales enablement strategy.
Sales plays and playbooks are crucial for winning more deals. Explore blogs around playbook KPIs and goals, how to create and execute a sales play, and more.
Get ready to crush quota with Highspot’s insights, tips, and best practices on sales training, sales coaching, and sales onboarding.