Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Cracking the Code: How RevOps Metrics Fuel Business Growth
Discover essential RevOps KPIs and focus on the metrics that truly impact your business' revenue growth and success.
16 min read
A Complete Guide to Revenue Operations
This comprehensive guide provides practical steps for implementation and insights on when RevOps is the right choice. Learn more.
11 min read
Mastering the 5 Steps of the SPICED Sales Methodology
Create consistent, customer-centric experiences with SPICED framework. Learn how to have impactful sales conversations with practical examples and questions.
10 min read
10 Fundamental Principles of Value Selling
Discover how value-based selling can transform your sales team's success. Learn the key principles, benefits, and approaches to focus on customer value.
13 min read
18 Sales Discovery Call Questions That Drive Results
Learn the art of crafting discovery call questions to qualify prospects and fuel your sales pipeline. Use these 18 questions to get started.
12 min read
What is Revenue Enablement?
Businesses are now adopting revenue enablement to surpass revenue goals and maximise growth. Learn how it can help you deliver consistent customer experiences.
12 min read
Crafting the Ultimate Sales Pitch Email
Unlock the secrets to crafting irresistible sales pitch emails with proven tips, templates, and how to leverage artificial intelligence.
11 min read
How to Write Sales Emails People Want to Read
Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.
11 min read
The Impact of AI on Sales Strategies and Performance
Learn how AI transforms sales, boosting customer engagement and forecasting accuracy. Find practical tips for integrating AI into your sales processes.
11 min read
Boost Growth with a Unified Sales and Marketing Strategy
Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.
10 min read
How to Create an Effective Sales and Marketing Plan
In this guide, we'll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling.
14 min read
How to Build An All-Star Go-to-Market Team
Gain insight into what a GTM team looks like and get helpful tips to boost productivity within your go-to-market process.
11 min read
How to Become a Better Sales Operations Manager
Discover skills and strategies for sales operations managers to succeed, fueling revenue growth and promoting business collaboration.
8 min read
Expert Tips for Improving Sales Operations Efficiency
In this blog, discover practical tips for enhancing sales operations, overcoming common challenges, and streamlining processes.
9 min read
Complete Guide to Sales and Operations Planning
Discover how to utilise S&OP to boost customer satisfaction, improve teamwork, and build resilience against unexpected disruptions.
16 min read
Understanding the Value and Benefits of Guided Selling
Explore how guided selling blends technology and personalisation to transform B2B and B2C sales, improve customer experiences, and skyrocket conversions.
11 min read
7 Steps to Achieving Sales and Marketing Alignment
Sales and marketing alignment is critical to both seller and marketers' success. With these 7 key best practices, you’ll be on your way to winning together.
11 min read
How to Create Sales Collaterals That Convert
Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
11 min read
SNAP Selling: The Solution to Win Frazzled Customers
Learn the essentials of SNAP Selling. Explore industry scenarios, questions to assess fit, and a comprehensive Buyer’s Matrix.
12 min read
Virtual Selling: How to Excel and Crush Your Sales Quota
Digital self-serve and remote selling are here to stay. Explore effective virtual selling tips, techniques, tools, and skills to satisfy today’s modern buyer.
10 min read
Boost Sales Success with Effective Sales Onboarding
Learn how to define goals, track important metrics, select the right software, engage new hires, and reinforce onboarding with ongoing coaching and training.
12 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
11 min read
6 Consultative Selling Techniques to Close More Deals
While a consultative sales process requires more time and patience than traditional sales techniques, it often leads to a better bottom line. Learn more.
14 min read
How to Create a Structured and Scalable Sales Process
Explore a range of industry-specific sales process examples, from B2B to retail, and learn how to enhance each stage for sales success in this blog post.
13 min read