Your advisors and relationship managers juggle many demands. They need to earn trust, give clients personal attention, and comply with strict regulations. But instead of talking to clients, many advisors waste hours digging through different systems for the right information or manually creating compliant documents.
What if your advisors could get that time back? What if staying compliant could become a competitive advantage rather than a time-consuming burden?
The right sales enablement for wealth and asset management doesn’t just streamline workflows—it fundamentally changes how advisors work. Financial services firms like yours are dramatically improving client relationships and advisor confidence by eliminating manual tasks and centralising critical resources.
Here are three practical ways to empower your advisors with the tools they need to earn trust and deliver personalised client experiences.
Earn the trust of high-value clients
Your advisors thrive on building relationships with prospects and clients. But to earn trust, they need to quickly deliver highly personalised content across a wide range of products. Yet sharing content at scale isn’t easy, especially when many advisors spend hours each week searching for materials and manually creating content from scratch. Unified AI-powered platforms free up time by eliminating these tedious manual tasks.
Take finding content, for example. With digital asset management, advisors can save hours by quickly finding everything they need in one place. Platforms like Highspot make this easy by centralising materials within existing workflows. No more digging through SharePoint, email threads, or CRM systems.
Your advisors also need help figuring out which materials will resonate most with each prospect. AI in wealth management delivers generated summaries of products, services, and customer needs, slashing preparation time from days to minutes. When meeting with a prospect interested in retirement planning, your advisor can instantly access the most relevant case studies and planning tools through AI-powered recommendations.
Trust is the foundation of client relationships, and clients gravitate toward advisors who genuinely understand their goals and provide personalised, thoughtful advice. By streamlining content workflows, you free up your team to focus on the meaningful conversations that drive long-term relationships. And since more than half of wealthy clients find their advisors through referrals, earning trust isn’t just valuable—it’s a direct path to millions in new business.
Stay compliant without sacrificing personalisation
Earning client trust depends not only on responsive, personalised service but also on staying compliant in a heavily regulated industry. When a single oversight can result in hefty fines, reputation damage, or lost clients, the pressure is on to get it right. Evolving regulations and changes to investment products add complexity.
Centralised compliance-governed content removes this burden from your team’s shoulders. For example, Highspot prevents advisors from accidentally sending non-compliant materials by ensuring they only access regulatory-cleared resources. No more distributing updated materials after regulatory changes and hoping advisors remember to use the right version.
Need to create new content? Tools like Highspot’s AutoDocs empower advisors to automatically generate customised, up-to-date documents in minutes instead of hours. Because these documents are built from pre-approved templates, everything your advisors create stays compliant without sacrificing personalisation.
Complete version control and comprehensive audit trails provide an additional safety net. You can track exactly who accessed, shared, and modified materials—and have the records to prove it. When a regulator asks questions, you’ll have answers at your fingertips rather than scrambling for documentation.
Compliance is often a hurdle, but automation turns it into a competitive edge. Firms that automate compliance not only avoid fines but also build credibility with clients, close deals faster, and differentiate from competitors who take days to verify materials.
Empower your advisors to be more productive
Content and compliance challenges are just part of the picture. You also need to boost advisor productivity. When advisors spend just 15% of their time on client-facing activities, there’s tremendous room for improvement. But how do you improve efficiency without compromising service quality?
AI in wealth management empowers advisors to surface instant insights for specific clients. With tools like Highspot’s Instant Answers, your team can answer questions on the spot. For example, if a client asks about ESG investment options during a meeting, your advisor can instantly provide detailed information. No more, “I’ll have to get back to you on that.”
Meanwhile, guided workflows create consistency across teams while helping new advisors become productive faster. Highspot’s sales playbooks recommend the right materials at every stage—from initial wealth consultation to annual portfolio review. When your veteran advisors retire, playbooks capture their knowledge so new team members can use it right away.
But efficiency only matters when it drives real business results. With easy-to-understand analytics, you can identify which content converts best, spot top performers’ winning strategies, and then share these approaches across your entire team.
The benefits of having the right enablement tools aren’t just hypothetical. After implementing Highspot, Resolute Investment Managers saw remarkable improvements, including:
- 50% decrease in seller ramp time
- 60% increase in advisors achieving quota
- 10x improvement in client engagement
Ready to achieve similar results?
Set your advisors up for success
The most successful wealth management leaders understand that advisor enablement means creating an environment where advisors can fully leverage their expertise to deliver exceptional client experiences. Highspot helps you build this environment from start to finish.
Want to learn more? Check out our ebook below! You’ll discover practical strategies to stay competitive, increase revenue, and enhance client experiences—all while maintaining compliance and controlling costs.
