The Impact of Misaligned Sales and Marketing Teams

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    Often sought and yet rarely achieved, alignment is the holy grail of marketing and sales teams everywhere. Aligned teams work more effectively and perform better.

    Despite this, most companies are still struggling to align the two most important functions that drive business growth—sales and marketing. In many businesses both teams act like two different organisations that plan, execute, and optimise two separate processes for the same buyer’s journey.

    Perhaps you can relate to this dynamic in your workplace. Marketing owns the top of the funnel, while sales owns the bottom. This creates misalignment, friction and chaos on both sides which can make working in lockstep difficult. 

    So how can marketing and sales professionals work together more effectively and gain visibility on what is driving revenue?

    Find out how you can drive better alignment with these insights from The European State of Sales and Marketing Alignment report, which surveyed professionals in sales and marketing roles across the UK, France, and Germany.

    By Highspot Team

    We deliver the only unified enablement platform that drives GTM productivity. By combining guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics, our platform empowers your GTM teams to break down silos and drive predictable growth.

    We are focused on realising the full potential of AI for GTM teams in our purpose-built platform. Highspot delivers a unified experience and analytics, ensuring unmatched AI accuracy and relevance to improve productivity across your entire GTM team. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance, and increases sales and marketing return on investment.

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