Misaligned Sales and Marketing Teams – The Impact on Sales

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    Traditionally, sales and marketing teams have worked in silos, and sometimes it can feel like both teams are fighting like cats and dogs. Maybe you can relate to this dynamic in your organisation.

    Unaligned sales and marketing teams can result in a lack of collaboration, unnecessary friction, lost deals and missed revenue. Closing the gap between the sales and marketing teams needs to be a top of mind priority if businesses want to accomplish shared objectives ensure long-term success.

    But what does it take to achieve this alignment? And how can sales professionals work more effectively with marketing teams to make an impact and drive revenue?

    In this infographic, we’ll explore the importance of alignment for salespeople, based on findings from The European State of Sales and Marketing Alignment report. The report surveyed sales and marketing professionals across the UK, France, and Germany, highlighting the significant value that sales enablement can bring to businesses.

    By Highspot Team

    We deliver the only unified enablement platform that drives GTM productivity. By combining guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics, our platform empowers your GTM teams to break down silos and drive predictable growth.

    We are focused on realising the full potential of AI for GTM teams in our purpose-built platform. Highspot delivers a unified experience and analytics, ensuring unmatched AI accuracy and relevance to improve productivity across your entire GTM team. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance, and increases sales and marketing return on investment.

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