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    Sales Enablement Resources, Guides and Templates

    Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.

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    Successful Sales Communication Strategy in Six Steps
    Sales Coaching
    Successful Sales Communication Strategy in Six Steps
    Discover how to develop a framework for communicating with your sales team that will keep reps informed, prepared, and focused on the goals that matter.
    Highspot vs. Showpad: G2 Product Comparison
    Enablement Strategy
    Highspot vs. Showpad: G2 Product Comparison
    Get started with your sales enablement comparison process by reviewing this Highspot vs. Showpad report, which is based on real user reviews from G2 Crowd.
    The Evolution of Sales Readiness
    Enablement Strategy
    The Evolution of Sales Readiness
    Learn how typical sales training processes have become outdated and gain best practices on how to create modern, streamlined sales training that better equips sellers to win and keep winning with this whitepaper.
    The Guide to Guided Selling
    Digital Selling
    The Guide to Guided Selling
    Guided selling can make your sellers’ jobs a lot easier and your sales enablement efforts a lot more effective. This Guide to Guided Selling gets you started with the top best practices.
    Put an End to Sales Content Chaos
    Content Management
    Put an End to Sales Content Chaos
    Whether or not you already have a content management strategy, your marketers and sellers will benefit from these content mapping, curating, and measuring best practices.
    2018 Gartner Market Guide for Digital Content Management for Sales
    Enablement Strategy
    2018 Gartner Market Guide for Digital Content Management for Sales
    Download this complimentary Gartner report to understand key offerings and make sound investment decisions when choosing a sales content management vendor.
    Best Practices for Sales Playbooks
    Sales Plays
    Best Practices for Sales Playbooks
    What to include, when to update, how to deliver: this report's data and insights will answer all questions about how to create sales playbooks that score.
    Webinar: SMA Modern Seller
    Buyer Engagement
    Webinar: SMA Modern Seller
    In this on-demand webinar from SMA and Highspot, learn how to support modern sellers in personalising their engagements with sales enablement.
    Webinar: SMA Modern Buyer
    Buyer Engagement
    Webinar: SMA Modern Buyer
    In this on-demand webinar from SMA and Highspot, learn how to leverage content and deploy sales enablement to set your sellers apart and win over buyers.
    Webinar: Sales Hacker Buyer’s Journey
    Digital Selling
    Webinar: Sales Hacker Buyer’s Journey
    Learn battle-tested techniques to connect your sales process to the buyer's journey and see measurable results.
    Webinar: SiriusDecisions Procuring a Sales Enablement Solution
    Enablement Strategy
    Webinar: SiriusDecisions Procuring a Sales Enablement Solution
    Join Peter Ostrow, Research Director at SiriusDecisions, for this in-depth webinar and learn the must-dos when it comes to searching for and selecting a sales asset management system.
    SiriusDecisions Sales Enablement: Planning Assumptions 2019
    Enablement Strategy
    SiriusDecisions Sales Enablement: Planning Assumptions 2019
    Download this SiriusDecisions research brief for research, recommendations, and inspiration on how to improve your sales enablement strategy and planning in 2019.
    Secrets to Creating Winning Sellers
    Sales Coaching
    Secrets to Creating Winning Sellers
    Discover four key secrets that you must know in order to create winning sellers with the research and insights in this eBook.
    Winning Over the Modern Buyer
    Buyer Engagement
    Winning Over the Modern Buyer
    Today’s buyers are more independent, more informed, and more demanding than ever before. Download this eBook to equip your sellers to win over today's modern buyer. 
    SiriusDecisions Sales Enablement Range of Responsibilities Model
    Enablement Strategy
    SiriusDecisions Sales Enablement Range of Responsibilities Model
    Framework illustrating the range of responsibilities for sales enablement and ways to optimise sales rep productivity.

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