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    Sales Enablement Resources, Guides and Templates

    Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.

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    Episode 11: Understanding the Science of Behaviour Change
    Sales Coaching
    Episode 11: Understanding the Science of Behaviour Change
    Driving behaviour change can be inherently challenging. Research shows that B2B sales reps forget 70% of the information they learn […]
    Webinar: Kickstart Your Content Performance
    Content Management
    Webinar: Kickstart Your Content Performance
    Find out how to leverage content analytics and best practices to increase your content ROI in this webinar on-demand.
    Three Ways Marketers Can Measure the Impact of Sales Content
    Content Management
    Three Ways Marketers Can Measure the Impact of Sales Content
    In this episode, host Marissa Gbenro discusses ways marketers can measure the impact of sales content with Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.
    Why Enablement Needs Product Marketing Now More Than Ever
    Marketing
    Why Enablement Needs Product Marketing Now More Than Ever
    In this discussion, Jen explains why sales enablement needs product marketing now more than ever.
    How to Effectively Land your Product Launch in your Field
    Marketing
    How to Effectively Land your Product Launch in your Field
    In this podcast episode, Harish Peri, Head of Product Marketing at Salesforce, discusses best practices on how to land your product launch with your sales team.
    Webinar: How to Prepare Your Sales Team for 2023
    Sales Planning
    Webinar: How to Prepare Your Sales Team for 2023
    Watch this on-demand webinar with The Harris Consulting Group to learn how to improve sales performance and increase sales productivity.
    Episode 10: Best Practices to Reinforce Behavior Change
    Enablement Strategy
    Episode 10: Best Practices to Reinforce Behavior Change
    Annie Lizenbergs shares best practices for reinforcing behaviour change including adapting to business changes, training leadership, and more.
    Episode 9: Beginning Your Maturity Journey
    Enablement Strategy
    Episode 9: Beginning Your Maturity Journey
    Nav Nicholson shares advice on how to mature enablement strategies, including aligning with company goals and more.
    Episode 8: The Evolution of Enablement Maturity
    Enablement Strategy
    Episode 8: The Evolution of Enablement Maturity
    Haley Katsman shares advice on how teams can develop an enablement maturity roadmap, the importance of having a proactive mindset, and more.
    Episode 7: How to Leverage Analytics to Improve Rep Performance
    Analytics
    Episode 7: How to Leverage Analytics to Improve Rep Performance
    Ashley Rosenbaum shares insights on how to leverage analytics to improve rep performance, including using sales plays, scorecards, and more.
    Episode 6: How to Create Enduring Business Value With Analytics
    Analytics
    Episode 6: How to Create Enduring Business Value With Analytics
    In this podcast episode, Paul Lisagor, VP of Revenue Analytics at Highspot, shares insights on the power of analytics in empowering confident decision-making for business leaders to create long-term value.
    The Forrester Wave™: Sales Content Solutions, Q4 2022
    Enablement Strategy
    The Forrester Wave™: Sales Content Solutions, Q4 2022
    Learn why Highspot received high scores among 23 criteria, including analytics and insights, product vision, market approach and performance.
    Webinar: Unlock Sales Productivity with a Winning Enablement Plan
    Sales Strategy
    Webinar: Unlock Sales Productivity with a Winning Enablement Plan
    View this on-demand webinar to learn how to strategise for the known downturn and unknown, where to invest – and where not to, and what sales enablement teams are doing now to excel in 2023.
    European State of Sales and Marketing Alignment 2022
    Marketing
    European State of Sales and Marketing Alignment 2022
    Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.
    2022 Gartner® Market Guide for Revenue Enablement Platforms
    Marketing
    2022 Gartner® Market Guide for Revenue Enablement Platforms
    Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.

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