Buyer Engagement: Build Relationships that Win Deals
Empower sales reps to deliver value in each stage of the buyer journey.
Deliver a Personalised Buyer Engagement Strategy in Every Deal
B2B buying is more complex than ever—in fact, 80% of buyers report feeling overwhelmed by the amount of information encountered in the buying journey. Help buyers navigate the noise and deliver tailored experiences that guide them through layers of decision-making and buy with confidence.
Empower your sales teams to create and deliver interactive, value-driven sales experiences at every stage of the buying journey. Share digital sales rooms with relevant resources tailored for buyers. Get real-time insights that reveal which customer engagement strategies are effective, letting revenue leaders optimise execution at every stage of the sales cycle. With buyer experiences like this, you’ll build stronger relationships with your target audience, accelerate sales cycles and increase revenue.
Deliver a Modern Buyer Experience
Empower your GTM teams to create personalised, interactive customer experiences in minutes using marketing-approved templates and AI-powered message generation.
Sales reps can easily tailor messaging to resonate with each buyer, driving value and engagement at every touchpoint in the buying process.
Curate Content in Digital Sales Rooms
Equip your sales team with customisable, marketing-approved digital sales room templates. This ensures consistent messaging and alignment while giving sellers a one-stop shop to tailor and share content for each buyer, fostering collaboration, engagement, and customer satisfaction.
Share Meeting Recordings and Personalised Video
Let your reps record and share personal introductions, demos, and walk-throughs or include meeting recordings as follow-ups in digital sales rooms to ensure every stakeholder understands your value.
Collaborate Across Selling and Buying Teams
Connect digital sales rooms to communication tools including Gmail, Outlook, Slack, and Microsoft Teams, so your sales team can collaborate with buyers in their preferred workspace.
Accelerate Deals by Delivering Value
The stronger the level of engagement, the more likely a buyer will make a purchasing decision. Highspot’s AI and automation generate email copy and recommend the most impactful content for each sales scenario, enabling sellers to confidently create compelling sales pitches that build trust with potential customers.
Scale Customer Engagement Strategies
Do more of what works for your sales reps with buyer engagement templates that align with your key initiatives, including product launches, competitive differentiation, customer expansion opportunities, and more.
Personalise Sales Content
Generate and assemble custom on-brand, compliant slide decks, PDFs, and more directly within Highspot, ensuring your sales reps always share relevant content with buyers.
Engage Everywhere
Seamlessly sync sales efforts across LinkedIn, email, sales engagement platforms, and your CRM, including Salesforce and Microsoft Dynamics, so sales reps can engage buyers wherever they are.
Track Buyer Engagement to Time your Outreach
Deliver the customised experiences buyers expect and empower sellers with data-driven insights to measure their success.
Highspot captures customer engagement metrics across every touchpoint, from email opens to content interactions, to provide sales reps with the actionable insights that help them optimise sales strategies and drive results with buyers.
Understand Buyer Behaviour
Get real-time insights into buyer activity including content views, linger time, email opens, downloads, and shares to help you improve the sales process and create better buying experiences.
Optimise Your Outcomes
Build nimble, responsive sales strategies with patented AI that automatically connects buyer engagement metrics to associated CRM records for a 360-degree view of every customer.
Put Insights to Work
Surface engagement insights to address changes in decision-making and iterate on your go-to-market approach: scaling production of top-performing messaging, content, and templates.
Seamlessly Integrate With All of Your Favourite Tools
Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Build Experiences That Capture and Keep Buyers’ Attention
- Marketing-approved Digital Sales Room templates for easy customisation
- Document generation tool to create custom decks
- AI to generate tailored customer engagement messages
- In-app video recording and inline videos
- Recorded meeting viewer to share key conversations
- Slack and Teams for bi-directional communication
- On-demand buyer behaviour tracking for follow-up
- Sync buyer activity and engagement data to CRM records with one-click integrations to email, social media, sales engagement platforms, and CRM
Buyer engagement involves every interaction a seller has with a potential customer, from the initial outreach to closing the deal. The goal of buyer engagement is to enable sellers to support buyers as they navigate the complexities of the buying journey and take proactive action to address any challenges before they result in customer churn or lost deals.
Effectively managing the customer engagement process, change management, and scaling efforts requires a sales enablement tool that streamlines and unifies your approach across messaging, content, onboarding, training and coaching. By centralising these functions and data in one experience, sales representatives can conduct more productive sales calls earlier in the sales funnel.
The goal of sales enablement is to scale sales organisations by replicating behaviours and actions of top performing sellers across the entire team. But most sales, enablement, and marketing teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that transforms how you equip, train, and coach your sellers to succeed—helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’ full potential.
We have over a million dollars of revenue we’ve already tracked with Highspot and are now able to help our Sales Leaders understand what’s resonating in the market.
Highspot is at the core of understanding how content is being used and how our customers are engaging with it. We’re able to measure which sales activity is driving revenue.
Our sales teams are able to access our most recent messages and pitch decks and use that material to close deals faster. We want our sales team to be as efficient as possible and Highspot helps us do that.
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