Sales Playbook Software: Guide Sellers to Achieve More

Equip sales reps to execute your GTM strategies with confidence.

Drive Behaviour Change and Accelerate GTM Success with Sales Plays

Your organisation has invested time and effort to craft, land, and optimise strategic go-to-market initiatives to drive business outcomes. But how do you ensure your sales teams are aligned and equipped to execute consistently?

Enter sales plays.

Highspot empowers enablement and marketing teams to quickly build sales playbooks that bundle messaging, value propositions, objection handling, and training into one unified resource. Arm sales teams and sales managers with the strategic context they need to know, say, show, and do throughout the buying process. With real-time data on play usage and business impact, you’ll be able to continuously optimise programming and improve execution — increasing deal velocity and win rates.

Develop High-Performing Sales Reps

Highspot sales plays equip your reps with the knowledge, training, and content they need to proactively drive the sales process forward, generate more qualified leads, and close more deals.

Sales Play Software

Give Context For Every GTM Strategy

Use our drag-and-drop sales playbook template builder to easily create comprehensive plays, while Instant Answers provide sellers with bite-sized context as they work.

Coach As You Go

Enhance sales plays by incorporating sales call recordings and best practices from top performers, providing your team with concrete examples of what good looks like when closing deals.

Infuse Sales Methodologies

Add learning, content, and other sales methodology materials into your sales play with one click, or leverage our 100+ integrations to combine resources with any other sales tools your team depends on.

Sales Playbook Dashboard

Eliminate Guesswork with Real-Time Metrics

Are your strategic initiatives working? Gain clear visibility into sales play performance, content adoption, field execution, and revenue impact against target KPIs.

Continuously analyse and refine your approach to drive long-term growth and deliver measurable results that resonate with executive stakeholders.

Track Rep Adoption KPIs

At-a-glance trend insights into sales play execution empower enablement and sales leaders to proactively follow up and coach, adjust, and streamline outreach strategies to mitigate risks to keep deals on track.

Learn What Engages Buyers

Learn what aspects of your go-to-market strategy resonate with buyers in real-time via Scorecards to improve marketing content, discovery questions, call scripts, email templates, and more.

Quantify Revenue Growth

Sales play and initiative-based scorecards help you prove impact on revenue growth—demonstrating how you’ve made behaviour changes scalable, repeatable, and successful.

Integrate Sales Rep Workflows

No need to have salespeople toggle between sales tools. Highspot simplifies that process by seamlessly integrating with Salesforce or Microsoft Dynamics 365 CRM, surfacing recommended sales plays, role-based content, and key actions right where they’re already working. Your teams will adapt quicker to every selling situation, whether over email, on social media, or in person.

Sales Playbook Software Integration

Enable Sales Reps in Real-Time

Surface relevant resources on-demand based on buyer personas, ideal customer profiles, industry, stage in the sales cycle, and more, so reps can quickly tailor outreach to buyers’ needs and pain points.

Reduce Onboarding and Ramp Time

Use sales playbooks to empower new hires at every level — from account executives to SDRs — helping them quickly master new skills and shrink rep ramp time.

Leverage AI to Suggest Best-Bet Content

Direct sellers to your best sales assets with AI-powered content recommendations that align with your target market.

Seamlessly Integrate With All of Your Favourite Tools

Extend the value of your tech stack and bring sales enablement directly into your sellers’ existing workflow, with Highspot’s ecosystem of 100+ integrations.

You might be interested in: Integrations for Sales Plays and Playbooks

Product Use Case: Integrations

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