Guide to Driving Pipeline: Enablement Strategies for Marketing Leaders

Enablement is becoming essential to B2B marketing leaders as they increasingly focus on consistent execution across customer-facing teams to improve pipeline generation and sales productivity. 56% of CMOs are considering improving sales enablement a critical challenge that must be solved in the next 6 months.

This guide will cover:

  • Top 6 marketing trends and challenges for this year
  • How to define, execute, and measure your marketing programmes to increase sales adoption.
  • Top ways to build more pipeline by driving consistent sales execution
  • How to align sales, marketing, and enablement teams

Get your copy of this guide today to learn why marketing must be a predictable pipeline creation machine for businesses to grow efficiently.

Related Resources

Your Sales Training Guide to Boost Sales Effectiveness
Enablement Strategy
Your Sales Training Guide to Boost Sales Effectiveness
Learn how to build a results-driven sales training programme that empowers your sellers to close more deals and drive business growth.
3 Keys to a Successful Product Launch Strategy
Enablement Strategy
3 Keys to a Successful Product Launch Strategy
Discover the 3 keys to a successful product launch strategy—planning, cross-team collaboration, and technology—to drive impact and maximise business growth.
GTM 101: How to Build a Winning Go-to-Market Strategy
Enablement Strategy
GTM 101: How to Build a Winning Go-to-Market Strategy
Companies with robust GTM plans are more likely to hit their revenue goals and create a lasting impact. Download our guide and start achieving revenue growth.