Guide: What Good Sales Readiness Looks Like

It’s no secret that today is the toughest selling environment, where competition is fierce, customer knowledge and expectations are higher than ever, and success demands a new level of readiness and support. It’s more important than ever for companies to equip their sellers to win deals and drive revenue, and with that comes ensuring sales readiness.

To prepare for this environment, businesses need to equip their sellers with tailored programs, effective tools, and resources to successfully guide customers along the entire buyer’s journey and effectively craft meaningful engagements that resonate with your audience.

Central to achieving sales readiness is the formation of a dedicated Sales Enablement team. In this eBook, we cover the 5 elements a Sales Enablement Team will need in order to achieve sales readiness:

  • A dream team
  • A charter
  • Key relationships
  • Revenue software
  • Onboarding and training

Download the What Good Looks Like Sales Readiness eBook to discover more on how to equip your sellers to predictably win deals and drive revenue.

Related Resources

The Revenue Impact Realities of a Siloed Sales Tech Stack
Enablement Strategy
The Revenue Impact Realities of a Siloed Sales Tech Stack
Learn the costs of disconnected tools and how consolidating your sales enablement systems can streamline workflows and boost sales productivity.
The Science Behind a Predictable Sales Process
Enablement Strategy
The Science Behind a Predictable Sales Process
Align reps to a standardised sales process; you'll see the impact on your win rates. It's cause and effect — and it's readily achievable.
A Measured Approach to Sales Methodologies
Enablement Strategy
A Measured Approach to Sales Methodologies
Maximising your methodology investment requires a tactical approach. Learn how partnering with Highspot primes your methodology for success.