Webinar: Establishing Sales Enablement Roles & Priorities

During this sales enablement webinar, we’ll share perspectives on getting started with sales enablement, from subject and role definition to responsibilities, strategies, and tactics. The goal of this webinar is to equip sales enablement pros to make informed pre-deployment decisions.

In this webinar, we’ll cover:

  • Sales Enablement Definition and Principles: How to craft a strategy based upon a clear understanding of what sales enablement can accomplish.
  • Scoping Your Sales Enablement Role: Ideas on the function of sales enablement in driving higher conversion rates and content ROI.
  • Focusing on Alignment: Proven strategies for achieving sales and marketing alignment through tighter collaboration and closed-loop technology.
  • Establishing a Foundation: Making the sales enablement platform choice that’s best for your team, plus how to build a project plan, get executive sponsorship, and more.

Related Resources

Guide: Highspot for Go-to-Market Teams
Enablement Strategy
Guide: Highspot for Go-to-Market Teams
Discover a unified enablement approach that enhances productivity, aligns teams, and drives predictable growth across sales, marketing, and revenue operations.
The Expansion Equation
Enablement Strategy
The Expansion Equation
No organisation can afford to neglect its cross-sell and upsell efforts. Learn how to enable post-sales teams to secure expansion outcomes.
A Product Launch Strategy Built for Liftoff
Sales Planning
A Product Launch Strategy Built for Liftoff
Amplify the impact of your new product with a launch strategy designed to reach the stars — and an enablement platform to get you there.