Webinar: Fire Up Your Sales ROI by Thawing the Frozen Middle

Sales leaders are constantly focused on attaining revenue goals. Sales rep effectiveness is a huge factor in this pursuit. While sales leaders strive to optimise pipeline generation, average deal size, average sales cycle, and quota attainment, the majority of their teams fall short or barely meet their goals.

Solving this lack of effectiveness requires sales leaders to thaw the frozen middle – that is, turn their B performers into A performers.

In this on-demand webinar, SiriusDecisions and Highspot discuss:

  • What are the key reasons sales teams fail to meet revenue goals
  • What is a high performer and how do they behave differently
  • How to drive scalable and lasting change to achieve quota attainment for the masses
  • What role technology plays in converting core performers into high performers

Learn why improving sales effectiveness should be a top priority for all sales leaders who want to meet their revenue goals.

Presenters:

heather cole, service director of sales enablement strategies, siriusdecisions

Heather Cole
SiriusDecisions
Service Director, Sales Enablement Strategies

jake braly highspot

Jake Braly
Highspot
VP of Marketing

Related Resources

Your Sales Training Guide to Boost Sales Effectiveness
Enablement Strategy
Your Sales Training Guide to Boost Sales Effectiveness
Learn how to build a results-driven sales training programme that empowers your sellers to close more deals and drive business growth.
3 Keys to a Successful Product Launch Strategy
Enablement Strategy
3 Keys to a Successful Product Launch Strategy
Discover the 3 keys to a successful product launch strategy—planning, cross-team collaboration, and technology—to drive impact and maximise business growth.
GTM 101: How to Build a Winning Go-to-Market Strategy
Enablement Strategy
GTM 101: How to Build a Winning Go-to-Market Strategy
Companies with robust GTM plans are more likely to hit their revenue goals and create a lasting impact. Download our guide and start achieving revenue growth.