Why You Need a GTM Enablement Platform
Improve sales productivity, efficiency and go-to-market performance.
Your Revenue Growth Is at Risk
53% of CROs struggle to increase sales velocity and rep productivity
Source: Independent 3rd-party research, 2023
72% of salespeople are spending time not selling
Source: Salesforce, 2023
28% of sales reps expect to attain quota this year
Source: Salesforce, 2023
The Consequences of Traditional Enablement
Most companies buy sales tools to fix one pain point in their sales cycle. This results in a patchwork of siloed tools, data, and sales enablement processes that threaten consistent, repeatable growth and limit their ability to drive change.
- It’s hard to define, orchestrate, and scale what good looks like
- GTM teams struggle to drive behavior change and execute consistently
- They can’t easily identify and measure leading indicators that show what’s working and what isn’t
- They fall far behind the ever-increasing expectations of buyers
Driving consistent sales performance requires sales, enablement, marketing and RevOps to work in unison to strategise and execute GTM initiatives. But mismatched tool stacks make that impossible. So data gets siloed. Sellers get frustrated. The tech becomes difficult to manage. Sales enablement strategies falter, and GTM initiatives fail.
The Challenges Are Widespread, But the Solution Is Clear
Leading organizations now realise they must start a major investment cycle in AI-driven Go-to-Market enablement to stay competitive. Almost half of CROs (48%) expect their spending on enablement to increase this year to overcome these obstacles and drive revenue growth.
Now is the time to adopt a unified AI-powered platform to enable your entire go-to-market.
Go-to-Market Teams Need a Unified GTM Enablement Platform
Highspot is the only natively-built enablement platform that enables your entire go-to-market team by providing a unified system to define, execute, and optimise GTM initiatives. With enterprise-ready enablement software, you can increase win rates, land bigger deals, and improve customer experiences, while increasing efficiency and agility.
Our unified experience, analytics, and AI breaks down silos by helping you to:
- Centrally define and govern a single experience for your go-to-market and sales strategies with the most effective content, plays, training, and coaching.
- Review real-world conversations to identify and easily scale the best practices that make your team successful so you can drive effective change management.
- Use in-depth analytics, automation, and AI across your programs and GTM initiatives to gather leading indicators, identify gaps, learn best practices, and evaluate real-world conversations.
- Modernize your approach to meet the ever-increasing demands of your buyers and revenue teams.
Highspot is the industry’s only unified platform that streamlines sales processes with content management, sales guidance, buyer engagement, sales onboarding and training, and coaching capabilities. By using AI-driven integrations to connect data across all initiatives with your customer relationship management (CRM), you’ll improve revenue outcomes and be able to show exactly how your GTM enablement programs made an impact.
As a result, you will drive predictable top-line growth, reduce costs, and supercharge sales productivity.
Real-World Sales Productivity Gains
Only Highspot delivers the sales enablement technology, best practices, and services needed to empower your sales force to close deals faster. With Highspot, global go-to-market teams have achieved:
16%
Increase in win rate
14%
Increase in average deal size
20%
Increase in reps attaining quota
18%
Increase in revenue from new customers