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    Sales Enablement Resources, Guides, and Templates

    Looking to optimize your sales enablement strategy? Explore our top sales enablement tools, whitepapers, and tips to learn what sales enablement leaders, marketing teams, and sales teams are doing to build winning, repeatable sales processes that boost win rates.

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    Enable the Impossible: A Guide to GTM Alignment and Driving Revenue Growth
    Enablement Strategy
    Enable the Impossible: A Guide to GTM Alignment and Driving Revenue Growth
    This guide outlines strategies to help you enable the impossible by unifying platforms, optimizing processes, and empowering revenue teams for consistent success.
    Episode 93: Driving Enablement Success Through Collaboration
    Enablement Strategy
    Episode 93: Driving Enablement Success Through Collaboration
    Allison Gillespie, VP of Marketing, and Keith Swafford, Senior Sales Enablement Manager at O'Reilly Media share how to drive enablement success through collaboration.
    Episode 92: Winning Leadership Buy-In for Enablement Success
    Enablement Strategy
    Episode 92: Winning Leadership Buy-In for Enablement Success
    Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.
    Episode 91: Helping Reps Effectively Navigate an Acquisition
    Enablement Strategy
    Episode 91: Helping Reps Effectively Navigate an Acquisition
    Lizzy Goldstein, sales enablement manager, shares how she builds an enablement strategy, empowering reps successfully through an acquisition.
    Webinar: Top Ways to Reinforce Consistent Performance
    Enablement Strategy
    Webinar: Top Ways to Reinforce Consistent Performance
    Watch our on-demand webinar with Forrester to learn how to effectively measure and reinforce consistent performance within your organization to drive success.
    Episode 90: Leading a Rebrand With Enablement Technology
    Marketing Strategy
    Episode 90: Leading a Rebrand With Enablement Technology
    Jonathan Belair shares how enablement technology helps drive consistency and efficiency following an acquisition and a rebrand.
    Episode 89: Growing Enablement From the Ground Up
    Enablement Strategy
    Episode 89: Growing Enablement From the Ground Up
    Shelbi Luchini shares how she builds trust and empowers reps throughout building an enablement program from the ground up.
    Episode 88: Crafting a Compelling Product Narrative With Enablement
    Enablement Strategy
    Episode 88: Crafting a Compelling Product Narrative With Enablement
    John Hesseltine shares his approach to engaging buyers with a compelling product narrative, and how enablement makes this possible.
    Episode 87: Building Dynamic Training for Sales Efficiency
    Onboarding
    Episode 87: Building Dynamic Training for Sales Efficiency
    Lucrezia Keane shares how she shortens ramp time through training that engages reps and drives results.
    Best Practices for Sales and Marketing
    Enablement Strategy
    Best Practices for Sales and Marketing
    Learn how to transform your strategies with your sales and marketing teams to drive growth in your organization.
    Episode 86: Creating Consistency Through Organizational Change
    Sales Training
    Episode 86: Creating Consistency Through Organizational Change
    Kate Shearer, senior manager of enablement, shares how she drives consistency while navigating organizational change.
    Highspot in the Enterprise
    Enablement Strategy
    Highspot in the Enterprise
    Discover how global enterprises like Siemens, NTT, Visa, DocuSign, and HSBC achieve unprecedented sales success with Highspot’s revenue enablement platform.
    Episode 85: Harnessing Data and Technology to Boost Consistent Performance
    Analytics
    Episode 85: Harnessing Data and Technology to Boost Consistent Performance
    Kathleen Kohl shares how she drives impactful enablement with data and training, creating a prescriptive approach that empowers reps.
    Episode 84: Amplifying Alignment With Data-Driven Enablement
    Marketing Strategy
    Episode 84: Amplifying Alignment With Data-Driven Enablement
    Kerstin Valet, regional director of marketing and communications, discusses the competitive advantage of data-driven enablement in the financial industry.
    Episode 83: Optimizing the Rep Experience to Boost Efficiency
    Enablement Strategy
    Episode 83: Optimizing the Rep Experience to Boost Efficiency
    Ben Taft, vice president of global sales operations, shares how he creates an engaging rep experience that boosts efficiency.

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