AI role play

Practice real selling with role-aware AI

Highspot Role Play mirrors real selling moments and aligns to your GTM skills so reps grow with your strategy.

Go beyond generic practice

Most role play tools simulate random conversations. Highspot Role Play doesn’t. Scenarios are designed to reflect your real-world selling environment and connect to your team’s talk tracks, objections, and competencies. With all your content, plays, and coaching already in Highspot, it’s easy to tailor practice to how your teams actually sell.
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Practice real-world selling scenarios

Simulations reflect your industry, talk tracks, and objections, no hypothetical fluff.

AI role play feature

Sales plays built for your GTM motion

Tailor exercises using the content, messaging, and training already in your Highspot instance.

AI role play - Sales Plays and Playbooks

Embedded in the rep workflow

Delivered where reps work, alongside content, plays, and training, to turn coaching into action.

AI Role Play - Conversation Intelligence Copilot Insights

Skill-based feedback, not just a score

Scoring a mock call isn’t enough. Highspot Role Play evaluates reps against your actual GTM skill framework. Reps get targeted feedback that maps to the same competencies they’re coached and measured on so they can improve where it matters most.
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Give reps feedback on key skills that matter to success

Feedback is tied to your team’s coaching and competency frameworks, not a generic rating.

AI Role Play - AI Sales Coaching

Deliver AI-powered coaching at scale

Role Play uses AI to surface personalized, actionable feedback, without needing manager 1:1s every time.

AI Role Play - Skill Assessment Feature

Track skill development over time

Monitor progress with Rep Scorecards and Skill Dashboards across reps, teams, and programs.

AI Role Play - Initiative Scorecards

Seamlessly integrate with all your favorite tools

Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.

Features at a glance

  • Real-world, GTM-aligned role plays
  • Instant AI feedback on delivery and tone
  • Scenarios by persona, product, objection
  • Skill tracking with rep-level insights
  • Tied to your content, plays, and training
  • Powered by Nexus, built into Highspot

Once we rolled out that just-in-time, integrated content into Salesforce, sellers immediately got it. The fact that Highspot put Instant Answers into Salesforce is a game-changer.

Ted Sayland

Global Enablement Platforms Leader, Juniper Networks

We showed reps how to use AI in Highspot to generate an automatic message that speaks to everything you’ve shared. That functionality makes us better, faster, and more efficient.

Lisa Monahan

Enablement Program Manager, Pluralsight

In this tool, you have that AI feedback, which will free up a lot of time for managers. That AI piece is really key to helping us long-term so we can do more and more coaching.

Stacy Ardoin

Manager of Sales Enablement, Elsevier

You’ve made it this far, let’s schedule a demo

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Frequently asked questions

What makes Highspot Role Play different from other tools?

Unlike generic point solutions, Highspot Role Play is grounded in your GTM skill framework and connected to your broader enablement system, so practice reflects how your team actually sells and improves the skills that matter.

Where does Role Play fit in the rep workflow?

Role Play is embedded directly into the Highspot experience, alongside content, plays, and training, so reps can practice and improve without switching tools.

Can managers track progress over time?

Yes, Role Play connects to Highspot’s skills and Rep Scorecards so you can monitor development across reps, teams, and programs, without manual effort.

How is feedback generated and delivered?

AI analyzes rep responses and provides feedback tied directly to your GTM skill expectations. That feedback is structured, actionable, and aligned with how you already coach.