GTM analytics

Prove and improve your GTM performance

Know what’s working. Fix what’s not. Prove impact—powered by Nexus.

Turn GTM data into decisive action

Highspot connects the dots across your GTM motion, from content and training to execution and outcomes. Initiative Scorecards combine all your signals in one place, giving enablement, marketing, and Sales leaders a single source of truth to see what’s working, what’s not, and what to do next. No more lagging reports or dashboard sprawl, just clear, role-based actions from Nexus that drive performance forward. All powered by Nexus, Highspot’s AI and analytics engine.

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Understand the true impact of your initiatives

Initiative Scorecards show how every GTM effort, big or small, impacts rep behavior and business results.

See what’s actually driving performance

Uncover which content, training, or actions drive revenue, and where there are gaps to close.

Take action based on real insights, not opinions

Most dashboards stop at insights. Highspot goes further, connecting insight to action with role-based recommendations from Nexus.

See what’s working, fix what’s not

Play, content, training, and skill scorecards reveal what’s resonating, what’s not, and where to optimize. No more siloed BI tools, this is analytics built for go-to-market teams. Unlike generic dashboards, Highspot delivers more than a view. It delivers a plan. Powered by Nexus, scorecards surface what drives performance and guide you to the next best action.

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Get at-a-glance insights

Content and play scorecards surface what engages buyers and what gets ignored.

Audit workflows at scale

Easily identify unused, outdated, or low-performing content and training across your teams.

Scale coaching efforts with comprehensive insights

Highspot goes beyond activity tracking, surfacing skill development opportunities across reps and teams. With Nexus-powered insights, managers and enablement leaders can support growth, not just monitor it. Skill dashboards and scorecards let managers and enablement leaders coach smarter, not harder, by surfacing strengths, gaps, and coaching opportunities in one view.

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Eliminate knowledge gaps

Identify where to focus development and track progress over time.

Replicate winning behaviors

Identify what top performers are doing differently and scale that across your teams.

We had a progressive training program where we did three different live sessions with content and Plays. Our team was able to measure who’s utilizing it and how it’s working.

Malia Di Salvo

Director of Revenue Enablement, Upwork

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We know when people are engaging with us, and we know when they’re not. Those advanced analytics help our team understand what’s important to the person they’re speaking with.