Sales Content Management: Drive Adoption. Connect Business Outcomes.
Activate sales reps with targeted resources to engage and convert buyers.
Arm Sellers With Up-To-Date, Relevant Content at Their Fingertips
Enablement and marketing teams spend time, energy, and budget building new content for salespeople. But when sellers don’t use those assets—or can’t find them—all that effort goes to waste.
There’s a better way.
Transform your sellers’ experience with a unified sales enablement platform that gives you flexible control over how you centralize, organize, govern, and share content. With streamlined workflows and AI-driven, intuitive search, you can activate your sales team so they can easily find the most relevant content for every selling scenario. Track content adoption and engagement to understand what’s working and what’s not, and make data-driven decisions to optimize your content strategy. Highspot makes it easy to create personalized, impactful buyer experiences that accelerate deal cycles and drive revenue growth.
Deliver Effective Sales Content in an Instant
Content chaos is a thing of the past. With Highspot’s effective content management platform, your team no longer has to wade through multiple, siloed, and disorganized libraries to find the right content. Instead, everything they need is in a unified rep-friendly experience that surfaces relevant sales collateral. Now, finding content —and winning buyers over—is easier than ever.
Intuitive Content Search
Move past antiquated keyword search with an AI-powered experience that understands context and meaning, empowering reps to find the right content for every buyer persona, stage of the sales cycle, geography, selling scenario, and more.
Accelerate Content Delivery
Help sales reps find content fast by curating personalized browsing experiences targeted to their role, region, and need using Highspot’s SmartPage technology.
Align Content to Buyer Journeys
Ensure reps use the most effective pieces of content by surfacing content alongside AI-powered contextual descriptions, how-to-use guidance, related training, and reviews from peers.
Accelerate Sales Rep Execution
Siloed sales assets across multiple systems slow down reps’ processes, productivity, and ability to close deals. Highspot unifies your marketing content, empowering your team with the best sales resources to capture buyers across channels – in person, via email, on social media, or in the field.
Unify Content Across Systems
Streamline sales outreach and eliminate costly, disjointed processes by syncing content and metadata from your existing content repositories or DAMs into one centralized platform.
Streamline Content Organization
Drive content adoption by organizing and showcasing content collections tailored to specific selling scenarios or buyer needs, ensuring your sales force has easy access to the most relevant materials.
Analyze Impact in Real Time
Connect content creation to business results with real-time dashboards and reports that show how sellers use content, its influence on deals, and which types of content drive sales engagement.
Master Content Governance, Reduce Risk
Eliminate the risk of outdated, off-brand content, messaging, and sales materials damaging your buyer’s trust. With Highspot as your sales content management tool, your team is equipped with robust content governance resources powered by generative AI and presentation templates that allow all stakeholders to maintain brand consistency and ensure assets are compliant, up-to-date, and ready for buyers.
Streamline Content Management Rules
Control what gets published, how it’s shared or customized, and require contextual details with content approval workflows, advanced audit trail functionality, and centrally managed policies.
Audit Content in Bulk
Use governance reports and insights to identify content that needs to be updated or archived. Then, take follow-up action directly within the report to audit and organize your content environment.
Scale Governance with Generative AI
With a couple of clicks, Highspot Copilot helps you organize and bulk manage content items and generate descriptions to expedite governance and ensure every item has critical metadata.
Seamlessly Integrate With All of Your Favorite Tools
With more than 100 integrations, you can extend the value of your tech stack and bring Highspot’s sales enablement tool directly into your workflows.
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Stop Content Chaos. Start Increasing Win Rates.
- Quick content curation with your branded domain and style in Spots
- Intelligent AI-powered search, browse, and filter
- Robust role-based permissions, homepages, and custom views
- AI-powered content governance and content descriptions
- Rules-based content recommendations within your CRM workflow
- Usage policy enforcement and content approvals
- Scale content audits with bulk actions
- Content analytics scorecards with real-time insights and ROI
Accelerate deals, boost seller effectiveness, and enhance buyer engagement by transforming underutilized content into revenue. 70% of B2B content assets go unused, wasting your time and resources. A unified sales content management system ensures your content is not only accessible but actively adopted, optimizing your sales processes. To elevate asset management further and align it to sales motions, strategic initiatives, and performance metrics –– you need a comprehensive sales enablement strategy.
The most effective strategies leverage sales enablement platforms, providing a unified experience that equips revenue teams with the right sales content, playbooks, training and onboarding, and metrics. A platform is the secret to unlocking sales performance and productivity, leading to increased content usage by reps with providing visibility into what types of content drive business results. This helps product and content marketing teams focus on creating high-value materials like case studies, white papers, and pricing sheets, that drive more effective buyer interactions and deliver a higher ROI.
The goal of sales enablement is to scale organizations by replicating behaviors and actions of top-performing sales reps across all team members. But most marketing, enablement, and sales teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that brings rigor to how you equip, train, and coach reps to success –– helping you confidently improve productivity, increase new sales, consistently drive revenue, and unlock your business’ full potential.
We used a CMS to house our content, but struggled with version control and updated content. Highspot aligns us with marketing, allowing reps to find and send relevant content to buyers.
Highspot is at the core of understanding how content is being used and how our customers are engaging with it. We’re able to measure which sales activity is driving revenue.
Highspot has helped us win many deals, giving reps the materials they need to have higher quality conversation. Highspot is absolutely mission critical for the organization.
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