Sales playbook software
Turn GTM strategies into sales execution
Package role-specific guidance, actions, and AI-recommended content into plays that drive consistency and impact.
Equip reps to perform at their best
Create consistency across every team
Use customizable templates to build sales plays that scale your strategy across teams, regions, industries, and segments, making it easy to deliver consistent, relevant guidance.
Scale winning behaviors
Help reps learn from the best by embedding call recordings and best practices from top performers directly into plays to support learning in the moment and perform with confidence.
Strengthen execution across every deal
Reinforce how your team sells by embedding structured learning programs and sales methodology into sales plays to support onboarding, key initiatives, and consistent execution throughout the deal.
Guide sellers through deal complexity
Navigate deals with trusted advisor
Work with an AI-powered partner that decodes buyer signals, predicts deal risks, and delivers decisive next steps to accelerate every conversation.
Deliver the right content at the right time
Surface tailored plays and content directly in your CRM based on persona, profile, industry, and deal stage to help reps engage buyers with confidence and clarity.
Unlock visibility into frontline strategy execution
Connect actions to outcomes
Quick insights reveal if reps are executing your GTM strategy. Spot trends, surface gaps, and act fast to refine content, improve training, adjust outreach, and keep initiatives on track.
Track the ROI of GTM execution
Prove impact and accelerate momentum on key go-to-market initiatives with visibility into how behavior change scales, giving teams a unified view to drive smarter, faster, in-the-moment decisions
Seamlessly integrate with all your favorite tools
Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
Features at a glance
- Easy-to-build sales plays
- Customize sales play and sales playbook templates
- AI partner to analyze buyer signals and deal risk
- Embedded content and training in context
- AI recommended training and content
- Guided selling with AI context
- Integrate buying signals with your CRM workflows
- Visual, insight-driven sales play scorecards
Highspot helped us align communication within our revenue organization, which is super important. It also helped cross-functional teams align across the organization—the possibilities from that are endless. I have high hopes for what we’re able to do.
Rebekah Bernard
Revenue Enablement Program Manager, Ellucian
Key initiatives are merchandised in the Initiative Scorecard. It gives me all the assets so I can look at everything we’ve communicated and created.
Zoran Vulic
Senior Marketing Manager, Bunge
Having Highspot has been a game-changer for us. Through relationships with our internal stakeholders, we’re taking that learning, that training, all those materials and we’ve been able to centralize that in Highspot and make sure our advisors are getting the best content.
Sarah Mitchell
Associate Director, Sales Enablement, Onboarding & Continuous Learning, Moody’s Analytics
Sales plays are a single destination for everything sellers need to make an impression. Highspot makes it really easy to deliver the right information to sales.
Chris McCarthy
Senior Product Marketing Manager, RingCentral
Reps love the Know, Say, Show framework for Sales Plays because they know exactly what to know and what to say to the customers. Managers love the scorecards to understand what is being used by the sales team and what customers are engaging with.
Sue Poor
Senior Sales Enablement Manager, Monster
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Request demoFrequently asked questions
What does Highspot Sales Playbook Software do?
Highspot lets sales and enablement teams quickly build and deploy unified sales playbooks with messaging, objection handling, content, and training all in one place for consistent seller guidance.
How does Highspot help sellers know what to say and do?
Sales plays arm reps with the context of know, say, show, plus readiness training so they’re always prepared, no matter the scenario.
Does Highspot provide real-time insights on play usage?
Yes, real-time scorecards track play use and business impact, so you can continuously optimize enablement programming to boost deal velocity and win rates.
Can Highspot personalize guidance based on buyer context?
Absolutely. Its AI surfaces relevant resources on-demand by persona, industry, or deal stage, enabling reps to tailor outreach in real time.
How does Highspot reduce sales rep ramp time?
Playbooks consolidate training, methodology, and content into one smart resource, helping new hires master skills quickly and hit goals faster.
Will Highspot integrate with our CRM tools?
Yes, it integrates seamlessly with Salesforce or Microsoft Dynamics 365, embedding play recommendations and workflows directly where reps work.
How do sales play scorecards help managers?
Sales managers get instant visibility into adoption, content effectiveness, and revenue impact, empowering smarter coaching and strategic refinements.
Why are sales playbooks essential for seller execution?
They give reps a unified, contextual guide to strategy execution, transforming GTM plans into repeatable actions that drive consistent results.