2021 Gartner Market Guide for Sales Enablement Platforms

In the 2021 Gartner® Market Guide for Sales Enablement Platforms, Gartner explains why sales enablement platforms are a must-have tool to support sales organizations with content, training, and coaching.

In this report, you will learn:

  • Why sales enablement is core to the tech stack for both direct or partner selling channels
  • How machine learning is enhancing sales enablement capabilities
  • Why sales enablement platforms are not offering Digital Sales Rooms (DSRs)

Download this report to get Gartner advice on top sales enablement vendors and their key capabilities.

Gartner Market Guide for Sales Enablement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock, Doug Bushée, 17th August 2021.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Related Resources

Episode 103: Boosting Rep Confidence Through Effective Coaching
Enablement Strategy
Episode 103: Boosting Rep Confidence Through Effective Coaching
According to the State of Sales Enablement Report, sales managers who coach reps to reinforce desired behaviors deliver a 14 […]
Scaling Sales Enablement: A Framework for Driving Revenue Growth
Enablement Strategy
Scaling Sales Enablement: A Framework for Driving Revenue Growth
This guide provides a step-by-step roadmap to transform your sales enablement programme into a revenue-driving machine. Learn more here.
The Revenue Impact Realities of a Siloed Sales Tech Stack
Enablement Strategy
The Revenue Impact Realities of a Siloed Sales Tech Stack
Learn the costs of disconnected tools and how consolidating your sales enablement systems can streamline workflows and boost sales productivity.