ATD Research 2021 State of Sales Training

The Association for Talent Development (ATD) surveyed more than 60 organizations that were sales, sales enablement, and talent development experts on sales training trends, best practices, and tips. This 2021 State of Sales Training whitepaper provides expert insights around sales training frequency, spend, and top models used by organizations.

In this research, you will learn:

  • Key findings around frequency with which organizations provide their sales reps with skills training and strategy training
  • What benchmarks to measure against for sales training success in 2021
  • Most common sales training models that are used by organizations and which ones
  • Recommendations for providing ongoing training to sales reps

Download the 2021 State of Sales Training whitepaper to dive into key findings and learnings from ATD. Plus, get bonus content around the new report.

Explore More Resources

Episode 113: Driving Adoption of a New Enablement Platform
Enablement Strategy
Episode 113: Driving Adoption of a New Enablement Platform
According to the State of Sales Enablement Report 2024, organizations that use one unified enablement platform are 80% more likely […]
Episode 112: Accelerating Deal Velocity With a Unified Enablement Platform
Enablement Strategy
Episode 112: Accelerating Deal Velocity With a Unified Enablement Platform
According to the State of Sales Enablement Report 2024, organizations are 80% more likely to increase their win rate when […]
2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report
Enablement Strategy
2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report
Application leaders supporting sales and revenue teams can use the Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement […]