Enablement Strategy

Guide: What Good Sales Readiness Looks Like

It’s no secret that today is the toughest selling environment, where competition is fierce, customer knowledge and expectations are higher than ever, and success demands a new level of readiness and support. It’s more important than ever for companies to equip their sellers to win deals and drive revenue, and with that comes ensuring sales readiness.

To prepare for this environment, businesses need to equip their sellers with tailored programs, effective tools, and resources to successfully guide customers along the entire buyer’s journey and effectively craft meaningful engagements that resonate with your audience.

Central to achieving sales readiness is the formation of a dedicated Sales Enablement team. In this eBook, we cover the 5 elements a Sales Enablement Team will need in order to achieve sales readiness:

  • A dream team
  • A charter
  • Key relationships
  • Revenue software
  • Onboarding and training

Download the What Good Looks Like Sales Readiness eBook to discover more on how to equip your sellers to predictably win deals and drive revenue.

Explore More Resources

Episode 113: Driving Adoption of a New Enablement Platform
Enablement Strategy
Episode 113: Driving Adoption of a New Enablement Platform
According to the State of Sales Enablement Report 2024, organizations that use one unified enablement platform are 80% more likely […]
Episode 112: Accelerating Deal Velocity With a Unified Enablement Platform
Enablement Strategy
Episode 112: Accelerating Deal Velocity With a Unified Enablement Platform
According to the State of Sales Enablement Report 2024, organizations are 80% more likely to increase their win rate when […]
2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report
Enablement Strategy
2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report
Application leaders supporting sales and revenue teams can use the Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement […]