Enablement Strategy

State of Sales Enablement 2021

In the seventh annual report, Sales Enablement PRO surveyed nearly 400 enablement, sales, and marketing professionals to reveal the best practices of high-performing businesses.

In this report, you will learn:

  • How having highly engaged employees correlates with a 30-percentage-point improvement in quota attainment
  • Why reporting to a revenue leader is correlated with a 6-percentage-point improvement in customer retention compared to those that report to an HR leader
  • Why those that are above average in communicating sales enablement’s value are 2.3 times as likely to exceed expectations in collaborating with executives

Get the latest insights into sales enablement — download your copy now.

Explore More Resources

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Enablement Strategy
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Episode 112: Accelerating Deal Velocity With a Unified Enablement Platform
Enablement Strategy
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Enablement Strategy
2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report
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