Enablement Strategy

State of Sales Enablement Report 2023

In today’s difficult sales environment, businesses are eager to drive consistent sales productivity and predictable revenue, and sellers are facing pressure to consistently deliver. The ninth annual State of Sales Enablement Report surveyed more than 200 sales and enablement professionals to highlight how organizations can deliver consistent sales productivity through sales enablement. In this report, learn how to:

  • Accelerate Sales Velocity by Enhancing Rep and Buyer Confidence: By providing contextual guidance for specific selling scenarios and enabling buyers with the most relevant resources, enablement can ensure reps are well equipped to meet the needs of today’s buyers and expedite sales cycles.
  • Drive Consistent Rep Performance by Reinforcing Key Sales Behaviors: Ongoing, data-driven training and coaching can help managers understand the winning behaviors to coach to and help reps feel empowered to improve their performance.
  • Improve Sales Productivity With Data-driven Enablement: By surfacing insights that highlight effective enablement strategies, organizations can foster better alignment across go-to-market teams on the activities that impact business results.

Download the report today to learn how sales enablement can apply more rigor to its efforts to accelerate sales productivity and operationalize consistent business growth.

Explore More Resources

Episode 113: Driving Adoption of a New Enablement Platform
Enablement Strategy
Episode 113: Driving Adoption of a New Enablement Platform
According to the State of Sales Enablement Report 2024, organizations that use one unified enablement platform are 80% more likely […]
Episode 112: Accelerating Deal Velocity With a Unified Enablement Platform
Enablement Strategy
Episode 112: Accelerating Deal Velocity With a Unified Enablement Platform
According to the State of Sales Enablement Report 2024, organizations are 80% more likely to increase their win rate when […]
2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report
Enablement Strategy
2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report
Application leaders supporting sales and revenue teams can use the Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement […]