2023 ATD State of Sales Training

The 2023 State of Sales Training White Paper by the Association for Talent Development (ATD) surveyed 71 sales enablement professionals and found that while organizations invested in sales training, there is room for improvement when applying best practices.

In this white paper, you will learn:

  • The importance of building a dedicated sales enablement function
  • Why you should incorporating application-focused instructional methods in your sales training methods
  • Top ways to prioritize sales strategy over product knowledge for regular training activities
  • How to provide tailored experiences for virtual salespeople

Download the white paper to find out how to elevate your sales training programs today.

Related Resources

Your Sales Training Guide to Boost Sales Effectiveness
Sales Training
Your Sales Training Guide to Boost Sales Effectiveness
Learn how to build a results-driven sales training program that empowers your sellers to close more deals and drive business growth.
Episode 105: Unlocking Seller Potential Through Training
Sales Training
Episode 105: Unlocking Seller Potential Through Training
According to the State of Enablement Report 2024, organizations that leverage technology to power sales training are 50% more likely […]
A Guide to Training Foundations: Crafting Impactful Learning Experiences
Sales Training
A Guide to Training Foundations: Crafting Impactful Learning Experiences
Discover how to design effective training programs that stick! Learn to craft tailored curriculums, boost engagement, and measure impact with our guide.