The Expansion Equation

The Expansion Equation

Even today, only 31% of organizations enable their post-sales teams. It’s a glaring oversight, especially when post-sales enablement unlocks significant improvements in cross-sell and upsell outcomes. Access this guide to learn how to:

  • Build a post-sales enablement motion from the ground up
  • Craft an expansion-oriented customer journey
  • Prepare post-sales for the cross-sell process
  • Move the needle on expansion outcomes

To come out on the right side of the expansion equation, add a post-sales enablement arm and subtract inconsistent execution. The result? A high-performing post-sales team set up to drive expansion outcomes you assumed were impossible.

Related Resources

Enable the Impossible: A Guide to GTM Alignment and Driving Revenue Growth
Enablement Strategy
Enable the Impossible: A Guide to GTM Alignment and Driving Revenue Growth
This guide outlines strategies to help you enable the impossible by unifying platforms, optimizing processes, and empowering revenue teams for consistent success.
Episode 93: Driving Enablement Success Through Collaboration
Enablement Strategy
Episode 93: Driving Enablement Success Through Collaboration
Allison Gillespie, VP of Marketing, and Keith Swafford, Senior Sales Enablement Manager at O'Reilly Media share how to drive enablement success through collaboration.
Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.