Webinar: Hybrid or Virtual? New Research Reveals Which Approach Keeps Buyers Engaged

Is your team leveraging the best possible medium for its sales calls? As businesses begin to open back up, many sales leaders are weighing their options around how to best train their reps to conduct the most effective sales calls.

After two long years of virtual meetings and “Zoom fatigue,” sellers might be eager to start meeting in person. But getting every stakeholder in the same physical space is still nearly impossible to pull off. So the stopgap approach of hybrid meetings — combining virtual and in-person experiences — is becoming more popular.

But are hybrid meetings actually more effective than virtual calls? To answer this question, Dr. Carmen Simon, Chief Science Officer of Corporate Visions and B2B DecisionLabs, led a first-of-its-kind neuroscience study to learn how B2B professionals react to virtual, hybrid, phone, and in-person sales presentations.

Find out more by watching the recording of this webinar!

Related Resources

The Power of Digital Sales Rooms in Go-to-Market Strategies
Buyer Engagement
The Power of Digital Sales Rooms in Go-to-Market Strategies
Digital Sales Rooms (DSRs) help buyers navigate decisions more effectively while enabling sales teams to close more deals. Learn more.
Episode 76: Personalizing the Buyer’s Journey With Enablement
Buyer Engagement
Episode 76: Personalizing the Buyer’s Journey With Enablement
Learn how Eric Andrews of TriNet drives consistency and personalization across all stages of the buyer's journey with Highspot.
Episode 73: Scaling Success With AI, Coaching, and Enablement Innovation
Buyer Engagement
Episode 73: Scaling Success With AI, Coaching, and Enablement Innovation
Learn how Chris Herter from Paycor is creating a foundation for enablement success through AI, and coaching innovation.