Opportunity
Low Engagement and Siloes Limit Cohesion
Criteo helps marketers and media owners reach their goals through the world’s leading Commerce Media Platform. Though without a robust internal platform to help drive its external efforts, the company faced challenges enabling the sales team and meeting its own goals. “A key business challenge we faced was getting people engaged,” said John Pullen, vice president of strategic enablement and go-to-market at Criteo. “It’s difficult getting people to feel like they get to do this enablement rather than have to.” It was becoming clear how crucial a role engagement plays in properly equipping the sales team, which in turn affects the success, for better or worse, of customer conversations.
In addition to team engagement, maintaining communication and collaboration across multiple functions within the company was a challenge. Without a more cohesive process, teams across the company functioned in siloes, limiting collaboration. Criteo needed a more centralized solution with both internal and external-facing capabilities to improve connection across the business.