The word is out – on the evening of June 12, Highspot earned recognition as the Best Sales Enablement Platform and Best Content Management Platform by the Software & Information Industry Association (SIIA) as part of the 2018 CODiE Awards, the industry’s only peer-reviewed awards program.
A night of good cheer and champagne ensued at the award ceremony in San Francisco, where the team celebrated with companies at the forefront of business innovation.
Looking back on how Highspot rose above the competition to join past winners including Cision, Cisco Systems, and Pitchbook Data, the journey began with a product demonstration in front of expert reviewers, including software and business technology experts, analysts, media, bloggers, bankers, and investors. In the second round, SIIA members voted on the finalist products. The scores from both rounds were tabulated to select the winners.
What set Highspot apart? With judges providing feedback such as, “able to integrate into a company’s workflow on multiple levels in multiple ways,” the platform clearly made an impression.
Here are three reasons why Highspot rose to the top:
Strong Technology Integrations
Highspot is a complete end-to-end platform specifically designed for sales and marketing needs. Knowing that sales reps would only adopt a tool that naturally fit into their day-to-day workflows and existing systems, the Highspot team launched a technology integration program with more than 50 certified cloud, on-premises, and mobile integrations — the most comprehensive sales and marketing integration capabilities of any sales enablement platform. Today, Highspot has integrations with major file systems including SharePoint, OneDrive, Dropbox, Box, Google Drive, Nuxeo, Jive, Adobe Experience Manager, Alfresco, and more.
This advancement enables users to access Highspot on all of their devices, create and share content in more than 40 file formats, engage buyers on any channel, and eliminate time spent on admin tasks by automatically tracking CRM sales activities.
The result? A 90 percent adoption rate and the #1 sales enablement software ranking by customers on G2 Crowd.
User-Centric Design
User-friendly. Indispensable. Game-changer. These are just several words customers have used to describe Highspot and how it makes a difference in their daily routines. With a sleek interface and intuitive navigation, Highspot makes it simple for sellers and marketers to find, organise, customise, share, and analyse all content.
Highspot’s customer testimonials speak to why the platform has a 90 percent average monthly recurring usage. Because content is easy to locate, sales reps save up to five hours per week per person, leaving more time for developing relationships and closing deals.
For marketers, SiriusDecisions estimates 65 percent of all content created by marketing goes unused by sales. The problem arises from marketing teams being unable to effectively track true content usage. Highspot provides a straightforward and accurate way to analyse which pieces of content sales teams are leveraging, resulting in unused content budget being repurposed for higher return on marketing investment.
Revolutionary Analytics
Accurate, powerful analytics are key to unlocking successful sales cycle optimisation. By providing insights on content usage, effectiveness and customer engagement, Highspot helps teams analyse and refine the way content is used throughout every stage of the buyer’s journey.
With the critical nature of strong measurement capabilities in mind, the Highspot team developed a unique, revolutionary technology – Content Genomics. Without this feature, marketers are only able to see the original, unmodified content. Because 80 percent of marketing and sales presentations are modified and remixed before they are delivered to a customer, marketers need insight into how content is being used in the field in order to efficiently create effective assets. Content Genomics tracks the DNA of content as it evolves across an organisation, making it possible to measure the holistic performance picture and systematically increase sales effectiveness.
Between the company’s explosive growth and the expanding market, Highspot is already setting sights on achieving future innovations and industry recognitions. To see the award-winning platform in action, request a demo today.
