Sales Playbooks and Plays
Step into the realm of sales with our sales plays and playbooks category. Here, you will find blogs that guide you on crafting winning sales plays and comprehensive playbooks to guide your sales team to success. Dive into topics such as playbook KPIs and goals, sales play design and development, effective execution on product positioning and messaging, and continuous optimization.
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Understanding the Value and Benefits of Guided Selling
Explore how guided selling blends technology and personalisation to transform B2B and B2C sales, improve customer experiences, and skyrocket conversions.
Crafting a Winning Go-to-Market Strategy
Learn how to create a go-to-market strategy and discover how sales enablement can ensure a successful product launch every time.
Boost Sales Success with Effective Sales Onboarding
Learn how to define goals, track important metrics, select the right software, engage new hires, and reinforce onboarding with ongoing coaching and training.
How to Craft the Perfect Sales Playbook
Learn how to create a sales playbook, along with the most impactful playbooks, and the best practices for maximizing effectiveness.
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
Sales Enablement: Unlocking Revenue Protection
Gain revenue growth and safeguard sales success with these sales enablement strategies. Unlock your full potential and protect revenue streams effectively.
Essential Guide to Sales Readiness
Master sales readiness with indispensable tools and best practices. Understand its value and implement certification assessments to ensure sales team success.
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
How to Improve Sales Productivity and Close More Deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
Lever’s Tips on Building Smarter Sales Plays
Now is the time to leverage sales plays to reinforce your key priorities and equip your reps with the guidance they need to succeed.
How to Build the Guidance That Turns Strategy into Action
With these six foundational questions, you'll ensure that every sales play resonates with your internal audience and drives positive business outcomes.
How Does Guidance Solve the Two Challenges Enablement Faces?
Companies are grappling with the whole problem of enabling sellers. And as they do, they are consistently facing two key challenges that guidance solves.
Elevate Customer Conversations with Industry-First SmartPage Technology
Learn how Highspot's new SmartPage technology brings together content, data and web apps to help go-to-market teams to turn strategy into sales action.
Guided Selling Best Practices to Close More Sales
With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organisations to discover the best practices for sales playbooks. Read about four key findings from the research.
The Secrets to Creating Winning Sellers
What are the traits that make up winning sellers? Let's take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
6 Tips to Tune-Up Your Sales Team’s Productivity
Sales productivity = profit. Follow these six steps to identify areas of improvement and opportunities to achieve greater productivity on your sales team.
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalised responses to prospective buyers at a moment's notice with these five steps.
Winning Over the Modern Buyer
Create a sales strategy to modernise your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
Playbooks for the Buyer Revolution
Changes in the modern buying process has led to the creation and proliferation of a new type of sales playbook. Learn what modern sales playbooks look like.
Explore blogs related to everything buyer engagement. From digital sales rooms to relationship-building techniques, Highspot’s got you covered.
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Explore all things sales and marketing management. From aligning go-to-market teams to product launches, Highspot has the content to propel your team further.
Get the inside scoop on everything about sales content management. Learn how to drive content adoption, properly govern content, and more.
Whether you’re a sales enablement pro or just getting started out, you will find everything you need to launch a successful sales enablement strategy.
Sales plays and playbooks are crucial for winning more deals. Explore blogs around playbook KPIs and goals, how to create and execute a sales play, and more.
Get ready to crush quota with Highspot’s insights, tips, and best practices on sales training, sales coaching, and sales onboarding.