Sales Enablement Resources, Guides and Templates

Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.

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Why Enablement Needs Product Marketing Now More Than Ever
Marketing
Why Enablement Needs Product Marketing Now More Than Ever
In this discussion, Jen explains why sales enablement needs product marketing now more than ever.
How to Effectively Land your Product Launch in your Field
Marketing
How to Effectively Land your Product Launch in your Field
In this podcast episode, Harish Peri, Head of Product Marketing at Salesforce, discusses best practices on how to land your product launch with your sales team.
Webinar: How to Prepare Your Sales Team for 2023
Sales Planning
Webinar: How to Prepare Your Sales Team for 2023
Watch this on-demand webinar with The Harris Consulting Group to learn how to improve sales performance and increase sales productivity.
Episode 10: Best Practices to Reinforce Behavior Change
Enablement Strategy
Episode 10: Best Practices to Reinforce Behavior Change
Annie Lizenbergs shares best practices for reinforcing behaviour change including adapting to business changes, training leadership, and more.
Episode 8: The Evolution of Enablement Maturity
Enablement Strategy
Episode 8: The Evolution of Enablement Maturity
Haley Katsman shares advice on how teams can develop an enablement maturity roadmap, the importance of having a proactive mindset, and more.
Episode 7: How to Leverage Analytics to Improve Rep Performance
Analytics
Episode 7: How to Leverage Analytics to Improve Rep Performance
Ashley Rosenbaum shares insights on how to leverage analytics to improve rep performance, including using sales plays, scorecards, and more.
Episode 6: How to Create Enduring Business Value With Analytics
Analytics
Episode 6: How to Create Enduring Business Value With Analytics
In this podcast episode, Paul Lisagor, VP of Revenue Analytics at Highspot, shares insights on the power of analytics in empowering confident decision-making for business leaders to create long-term value.
The Forrester Wave™: Sales Content Solutions, Q4 2022
Enablement Strategy
The Forrester Wave™: Sales Content Solutions, Q4 2022
Learn why Highspot received high scores among 23 criteria, including analytics and insights, product vision, market approach and performance.
Episode 9: Beginning Your Maturity Journey
Enablement Strategy
Episode 9: Beginning Your Maturity Journey
Nav Nicholson shares advice on how to mature enablement strategies, including aligning with company goals and more.
Webinar: Unlock Sales Productivity with a Winning Enablement Plan
Sales Strategy
Webinar: Unlock Sales Productivity with a Winning Enablement Plan
View this on-demand webinar to learn how to strategise for the known downturn and unknown, where to invest – and where not to, and what sales enablement teams are doing now to excel in 2023.
European State of Sales and Marketing Alignment 2022
Marketing
European State of Sales and Marketing Alignment 2022
Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.
2022 Gartner® Market Guide for Revenue Enablement Platforms
Marketing
2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.
Onboarding Guide: How to Shorten Sales Ramp to Revenue
Onboarding
Onboarding Guide: How to Shorten Sales Ramp to Revenue
Discover how to help your sales reps hit the ground running by implementing a winning onboarding strategy.
Webinar: What Marketers Must Know to Rise Above Economic Uncertainty
Marketing
Webinar: What Marketers Must Know to Rise Above Economic Uncertainty
Watch this on-demand webinar to learn more about how marketers are overcoming their biggest challenges and the technology they've adopted to drive results.
How Marketing Can Rise Above Economic Uncertainty
Marketing
How Marketing Can Rise Above Economic Uncertainty
Download this report to learn how nearly 300 marketing leaders are characterising their most pressing marketing challenges and how they see buyer behaviour changing.

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