2021 Gartner Market Guide for Sales Enablement Platforms

In the 2021 Gartner® Market Guide for Sales Enablement Platforms, Gartner explains why sales enablement platforms are a must-have tool to support sales organisations with content, training, and coaching.

In this report, you will learn:

  • Why sales enablement is core to the tech stack for both direct or partner selling channels
  • How machine learning is enhancing sales enablement capabilities
  • Why sales enablement platforms are not offering Digital Sales Rooms (DSRs)

Download this report to get Gartner advice on top sales enablement vendors and their key capabilities.

Gartner Market Guide for Sales Enablement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock, Doug Bushée, 17th August 2021.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Related Resources

GTM 101: How to Build a Winning Go-to-Market Strategy
Enablement Strategy
GTM 101: How to Build a Winning Go-to-Market Strategy
Companies with robust GTM plans are more likely to hit their revenue goals and create a lasting impact. Download our guide and start achieving revenue growth.
Scaling Sales Enablement: A Framework for Driving Revenue Growth
Enablement Strategy
Scaling Sales Enablement: A Framework for Driving Revenue Growth
This guide provides a step-by-step roadmap to transform your sales enablement programme into a revenue-driving machine. Learn more here.
A Guide to Training Foundations: Crafting Impactful Learning Experiences
Enablement Strategy
A Guide to Training Foundations: Crafting Impactful Learning Experiences
Discover how to design effective training programmes that stick! Learn to craft tailored curriculums, boost engagement, and measure impact with our guide.