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    Chief Sales Officers: Planning Assumptions 2021

    According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021, and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following actions in 2021:

    1. Gaining a competitive advantage with data and technology
    2. Rebalancing sales structure and talent
    3. Modernising prospecting and lead generation
    4. Scaling e-commerce
    5. Building a next-generation partner ecosystem

    Download the Forrester | SiriusDecisions research brief and set your sales teams up for success in 2021!

    Chief Sales Officers: Planning Assumptions 2021

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