Chief Sales Officers: Planning Assumptions 2021

According to the Forrester | SiriusDecisions Research Brief Chief Sales Officers: Planning Assumptions 2021, and due to shifting buyer needs and continued economic uncertainty, sales leaders should focus on the following actions in 2021:

1. Gaining a competitive advantage with data and technology
2. Rebalancing sales structure and talent
3. Modernising prospecting and lead generation
4. Scaling e-commerce
5. Building a next-generation partner ecosystem

Download the Forrester | SiriusDecisions research brief and set your sales teams up for success in 2021!