Sales enablement is all about increasing sales productivity to generate revenue. In a recent study, 55% of C-Suite executives say that sales enablement solutions are the top technology investment necessary to boost sales productivity. That’s because sales enablement empowers not just sales, but your entire go-to-market team. It provides you with the right content, training, coaching, processes, tools, and materials to effectively engage buyers throughout any stage of the sales cycle.
In this guide, you’ll dive into the core elements of sales enablement, the benefits, best practices, tools, and so much more. Consider this your go-to resource as you design and deploy an effective sales enablement program for your business.
Definitive Guide Topics
- Chapter 1: What is Sales Enablement?
- Chapter 2: How to Build a Sales Enablement Strategy
- Chapter 3: The Most Effective Sales Enablement Content to Close More Deals
- Chapter 4: Understanding Sales Enablement ROI & How to Calculate it
- Chapter 5: Essential Sales Enablement Features
- Chapter 6: Sales Enablement Maturity: 5 Levels of Maturity
Available Online
You can also read The Definitive Guide to Sales Enablement online, making it easy to bookmark and share specific topics of interest to your business.
