What Good Looks Like – The Essential Sales Enablement Playbook

Are you looking to improve your B2B company’s customer satisfaction, revenue growth, and employee engagement and retention? Look no further than “What Good Looks Like,” the essential sales enablement playbook that can help you drive business outcomes by creating a systematic approach to your sales enablement strategy. 

By making sales enablement a top priority, implementing a single source of truth for customer-facing messaging, and building a fully-integrated tech ecosystem, you can equip, train, and coach your sales team to perform their best.

Whether you’re a marketing, sales enablement, or sales leader, this guide will help you:

  • Improve sales rep productivity and increase sales efficiency by making sales enablement a priority.
  • Have a good strategy framework that arms your salesforce to close deals faster, at scale.
  • Improve collaboration between your sales organisation, sales enablement, and product marketing team.

Download this playbook to learn how to achieve control and visibility, ramp up new hires, empower your salespeople to do more, and drive revenue through world-class sales enablement.

Related Resources

The Revenue Impact Realities of a Siloed Sales Tech Stack
Enablement Strategy
The Revenue Impact Realities of a Siloed Sales Tech Stack
Learn the costs of disconnected tools and how consolidating your sales enablement systems can streamline workflows and boost sales productivity.
The Science Behind a Predictable Sales Process
Enablement Strategy
The Science Behind a Predictable Sales Process
Align reps to a standardised sales process; you'll see the impact on your win rates. It's cause and effect — and it's readily achievable.
A Measured Approach to Sales Methodologies
Enablement Strategy
A Measured Approach to Sales Methodologies
Maximising your methodology investment requires a tactical approach. Learn how partnering with Highspot primes your methodology for success.