How Marketing Can Rise Above Economic Uncertainty

As teams march on toward the end of 2022, economic uncertainty is the hot topic on many marketers’ minds. The past few years have accelerated the shift to a more virtual sales experience than ever before, and changes in buyer behaviour combined with new processes and tools is surfacing new and complex marketing challenges.

In this MarTech report, which gathered data from nearly 300 marketers, directors, and leaders, you’ll learn how these new challenges are shaping the future of marketing. This research includes:

  • Data on significant marketing challenges, changes in processes, changes in buyer behaviour
  • Which strategies and tools have been the most useful
  • Specific recommendations that can help marketing teams navigate the coming uncertainty and market changes.

Prepare for the future of marketing by downloading this research report.

Related Resources

Transform Your Marketing with AI-Powered Content
Marketing
Transform Your Marketing with AI-Powered Content
Learn how to use AI to ensure your marketing team delivers consistent messaging, leverages actionable data, and optimises content for revenue impact.
Why Enablement Needs Product Marketing Now More Than Ever
Marketing
Why Enablement Needs Product Marketing Now More Than Ever
In this discussion, Jen explains why sales enablement needs product marketing now more than ever.
How to Effectively Land your Product Launch in your Field
Marketing
How to Effectively Land your Product Launch in your Field
In this podcast episode, Harish Peri, Head of Product Marketing at Salesforce, discusses best practices on how to land your product launch with your sales team.