State of Sales Enablement 2021

In the seventh annual report, Sales Enablement PRO surveyed nearly 400 enablement, sales, and marketing professionals to reveal the best practices of high-performing businesses.

In this report, you will learn:

  • How having highly engaged employees correlates with a 30-percentage-point improvement in quota attainment
  • Why reporting to a revenue leader is correlated with a 6-percentage-point improvement in customer retention compared to those that report to an HR leader
  • Why those that are above average in communicating sales enablement’s value are 2.3 times as likely to exceed expectations in collaborating with executives

Get the latest insights into sales enablement – download your copy now.

Related Resources

Your Sales Training Guide to Boost Sales Effectiveness
Enablement Strategy
Your Sales Training Guide to Boost Sales Effectiveness
Learn how to build a results-driven sales training programme that empowers your sellers to close more deals and drive business growth.
3 Keys to a Successful Product Launch Strategy
Enablement Strategy
3 Keys to a Successful Product Launch Strategy
Discover the 3 keys to a successful product launch strategy—planning, cross-team collaboration, and technology—to drive impact and maximise business growth.
GTM 101: How to Build a Winning Go-to-Market Strategy
Enablement Strategy
GTM 101: How to Build a Winning Go-to-Market Strategy
Companies with robust GTM plans are more likely to hit their revenue goals and create a lasting impact. Download our guide and start achieving revenue growth.